The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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How Megan Clarken plans to get Criteo out of the ad retargeting ‘box’
February 12, 2020 • 4 min read -
Ad tech isn’t dying: children-focused ad platform SuperAwesome raises $17m
January 27, 2020 • 3 min read -
Why ‘brand suitability’ is replacing brand safety
January 24, 2020 • 5 min read -
German investment group MGI nears deal to acquire mobile ad firm Verve
January 22, 2020 • 3 min read -
Eyeview becomes the latest ad tech casualty
December 18, 2019 • 3 min read -
‘In a constant state of flux’: For a CMO, it’s no longer enough to just be a marketing expert
December 18, 2019 • 5 min read -
Ad fraud moves to streaming video platforms
December 16, 2019 • 4 min read -
Topshop reassess its heavy emphasis on performance ads
December 12, 2019 • 3 min read -
‘We’re not going to play around’: Ad industry grapples with California’s ambiguous privacy law
December 9, 2019 • 5 min read -
As agencies go directly to SSPs, they are trimming the number they use
December 5, 2019 • 5 min read -
Firefox browser will block the IAB’s DigiTrust universal ID
November 26, 2019 • 4 min read