Personalization
More sponsored content, more tightly integrated data and better machine learning are leading more publishers to personalize more of their content. Easier said than done.
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How USA Today is using targeting technology beyond ads
November 8, 2018 | By Max Willens -
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Burger King is testing dynamic outdoor ads to drive store visits
December 6, 2017 | By Seb Joseph -
Dazed’s redesign cut out ads — and people are staying a lot longer
November 24, 2017 | By Lucinda Southern -
As push notifications pile up, publishers look to get more targeted
September 6, 2017 | By Max Willens -
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