Native Ads
The native ad market is getting more crowded. Publishers enter it at their own risk as advertisers are starting to demand to know that their ads actually work.
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As ad dollars move to branded content, the RFP hasn’t kept pace
October 5, 2018 | By Lucia Moses -
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How The Guardian overhauled its content studio to make it more efficient
September 5, 2018 | By Jessica Davies -
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