
Mobile
Mobile has overtaken desktop as people’s preferred device to access the internet. Brands and publishers must come to terms with a mobile internet is now growing at the expense of all other media.
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Member Exclusive
Ad tech is in denial about Apple’s new app privacy rule
July 14, 2020 | By Lara O'Reilly -
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Industry waits for app stores to support mobile in-app ads.txt
September 13, 2018 | By Tim Peterson -
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ABC News has more than 400,000 followers to its Apple News alerts
January 31, 2018 | By Sahil Patel -
Publishers eye push notifications in aftermath of Facebook news feed changes
January 31, 2018 | By Max Willens -
HuffPost’s Lydia Polgreen: Trump is not ‘topic A’ for most Americans
December 20, 2017 | By Aditi Sangal -
‘The conversation moved on’: Time-based ad sales hit a wall
October 17, 2017 | By Lucia Moses -
As push notifications pile up, publishers look to get more targeted
September 6, 2017 | By Max Willens