Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
-
Thrive Market’s CMO Amina Pasha credits marketing on TikTok for membership surge
November 14, 2023 • 3 min read -
CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Walmart to Kroger
November 8, 2023 • 15 min read -
Digiday+ Research: Instagram grabs largest share of brands’ and agencies’ marketing spend — even over Google
November 7, 2023 • 6 min read -
Google uses public safety argument to deflect competition criticisms
November 3, 2023 • 3 min read -
CMO Strategies: The key metrics and challenges behind each social platform — from Instagram to X
November 1, 2023 • 15 min read -
How TikTok plans to secure ad dollars for this year’s holiday season
November 1, 2023 • 6 min read -
Behind the numbers: unmasking the complex reality of platform advertising
October 30, 2023 • 5 min read -
One year in: Inside X (formerly Twitter) and its complicated relationship with advertisers
October 27, 2023 • 10 min read -
Pixability looks to boost media investments for diverse YouTube creators
October 27, 2023 • 3 min read -
Research Briefing: Brands, retailers back away from X on anniversary of Musk purchase
October 26, 2023 • 4 min read -
Amazon unboxes a suite of new media tools at its flagship advertising conference
October 25, 2023 • 3 min read