
Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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How 5 brands have approached their Messenger chatbots
January 16, 2017 | By Grace Caffyn -
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How brands are using Twitter’s ‘featured’ tweets tool
January 6, 2017 | By Tanya Dua -
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Marketers love Line’s new ad formats, but they won’t use them
December 15, 2016 | By Grace Caffyn -
A day in the life of a voice-experience designer
December 13, 2016 | By Tanya Dua -
Facebook’s latest measurement error irks marketers
December 13, 2016 | By Ross Benes -
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Advertisers are cooling on Snapchat Live Stories
December 9, 2016 | By Sahil Patel -
How Cancer Research UK is making social video count
December 7, 2016 | By Grace Caffyn -
What marketers can learn from Facebook Live’s top brand videos
December 6, 2016 | By Grace Caffyn