Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Why Facebook won’t sell ads in its planned Instagram app for kids
April 21, 2021 • 6 min read -
‘We don’t post much organic content’: Pepsi sees TikTok as a pay-to-play platform
April 19, 2021 • 4 min read -
This Gen Z agency ‘eliminates the learning curve’ to connect brands with its generation
April 9, 2021 • 4 min read -
TikTok’s Khartoon Weiss wants brands to stop overthinking their platform strategy
April 6, 2021 • 2 min read -
Inside Facebook’s push to convince small businesses of Apple anti-tracking doom
April 1, 2021 • 13 min read -
Yahoo’s latest redesign could help the website reignite advertisers’ interest
April 1, 2021 • 4 min read -
‘She can move mountains’: How Jeremi Gorman brought collaboration to the forefront at Snap
March 26, 2021 • 5 min read -
‘The momentum is there’: In 2021, marketers are starting to see TikTok as a staple of the social budget
February 12, 2021 • 3 min read -
‘Order booze from your phone’: Why brands like Guinness, Babe Wine see advertising value on Drizly
February 11, 2021 • 5 min read -
What a $5.5 million Super Bowl ad can buy in digital media
February 5, 2021 • 3 min read