Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Why Gallery Media is writing songs for brands on TikTok and Instagram
July 8, 2021 • 4 min read -
Media Rating Council denies accreditation for Pinterest’s video ad measurements
June 23, 2021 • 4 min read -
Digiday Research: TikTok has already surpassed Snapchat in the eyes of brands and agencies
June 22, 2021 • 3 min read -
Platforms roll out tipping features, vying for user engagement and ad dollars
June 9, 2021 • 5 min read -
‘Marketers are leaning into the metaverse’: Roblox ramps up brand partnerships
June 9, 2021 • 5 min read