Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Why Tractor Supply Company made its TV ad to look like TikTok
November 30, 2022 • 3 min read -
Why the World Cup adds to, rather than eases, all that ails Twitter
November 28, 2022 • 5 min read -
Why American Express invests in TikTok ahead of Small Business Saturday
November 24, 2022 • 3 min read -
‘We’re mandating its use’: Estée Lauder turns to TikTok marketing after reach on Instagram stalls
November 22, 2022 • 5 min read -
Despite Snapchat’s efforts, creators still don’t see it as a priority
November 21, 2022 • 6 min read -
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
November 18, 2022 • 3 min read -
Where exactly are Twitter’s lost ad dollars going?
November 16, 2022 • 5 min read -
Pizza Hut helps Barstool Sports take on college basketball with the goal of expansion
November 16, 2022 • 4 min read -
Inside Crumbs’ return as a digital bakery store appealing to Gen Z
November 15, 2022 • 4 min read -
Tired of hot takes on Elon Musk’s ownership of Twitter? Let’s talk numbers
November 14, 2022 • 4 min read -
The world’s biggest media buyer GroupM is telling advertisers that Twitter is a ‘high risk’ media buy
November 14, 2022 • 6 min read