Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Despite a surge in Super Bowl ad dollars, Twitter’s ad rehab is a work in progress
February 13, 2023 • 6 min read -
Why Pepsi is returning to advertising on Twitter during the Super Bowl
February 10, 2023 • 4 min read -
Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023
February 10, 2023 • 4 min read -
How brands and agencies are prepping this year’s hybrid Super Bowl war rooms
February 10, 2023 • 4 min read -
Pinterest jockeys for position in platforms arms race for short-form video
February 9, 2023 • 4 min read -
Will Twitter continue to be where brands comment on the Super Bowl – or will TikTok play usurper?
February 9, 2023 • 4 min read -
Google-Meta duopoly continues to creak in their ‘heightened maturity’ as Amazon, Apple ascend
February 3, 2023 • 5 min read -
How Amazon is leveraging AWS to accelerate its courtship of Madison Avenue
February 3, 2023 • 5 min read -
Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels
February 2, 2023 • 4 min read -
In the platforms’ arms race for creators, YouTube Shorts splashes the cash
February 1, 2023 • 5 min read