Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Media Buying Briefing: Reddit expands outreach to independent agencies as its ad revenue rises
April 17, 2023 • 7 min read -
Short-form video ad boom may not be great for TikTok (eventually)
April 14, 2023 • 5 min read -
Beverage brands seek out the right fit with Gen Z-focused influencer marketing
April 13, 2023 • 4 min read -
TikTok discourse exposes need for U.S. federal privacy legislation
April 3, 2023 • 4 min read -
TikTok’s uncertain future: the issues marketers should (and shouldn’t) fret over
March 31, 2023 • 7 min read -
Why DOOH is a big draw for startups and direct response marketers
March 31, 2023 • 4 min read -
The AMERICA Act spotlights Capitol Hill’s ingrained antipathy for Big Tech
March 30, 2023 • 3 min read