Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Google attempts to flaunt AI capabilities with new search function
May 11, 2023 • 3 min read -
Is Snapchat’s latest ad offerings enough to steal ad dollars?
May 4, 2023 • 5 min read -
Six months into Elon Musk’s Twitter takeover — here’s what we know so far about his plan
April 27, 2023 • 7 min read -
The rundown: How Snapchat laid the groundwork for a reset to users and advertisers
April 20, 2023 • 5 min read -
Why Google says its AI-powered Performance Max isn’t another black box solution
April 19, 2023 • 5 min read -
The fate of Black Twitter remains unclear after Elon Musk’s platform takeover
April 17, 2023 • 7 min read