Marketing on Facebook

Marketing on Facebook

Facebook remains the big hulking behemoth: Here's how brands are using the giant platform.

Marketing on Facebook

WTF are Facebook’s first-party cookies for pixel?

by Kerry Flynn
Marketing on Facebook

Ad buyers question the quality of Facebook’s premium video ads

by Tim Peterson
Marketing on Facebook

Starz sees two times the video-completion rates in Facebook Stories than in News Feed

by Ilyse Liffreing
Marketing on Facebook

Ad buyers prepare for headaches after Facebook cuts off third-party data

by Tim Peterson
Marketing on Facebook

Facebook introduces new brand-safety measures, but advertisers say it doesn’t go far enough

by Seb Joseph
Marketing on Facebook

‘Competition is lower there’: Still-new Facebook Stories attracts advertisers with low CPMs

by Kerry Flynn
Marketing on Facebook

Ad buyers are still cool on Marketplace, but Facebook’s recent moves could change that

by Ilyse Liffreing
Marketing on Facebook

Facebook adds pixel to Groups so marketers can track engaged audiences

by Kerry Flynn
Marketing on Facebook

Vitamin Shoppe’s Lisa Chudnofsky: In-house employees have an edge over agencies

by Aditi Sangal
Marketing on Facebook

Facebook moves to cut 5,000 targeting options but ad buyers see workarounds

by Ilyse Liffreing
Marketing on Facebook

GroupM’s Susan Schiekofer: Instagram has a ‘huge growth trajectory’

by Gianna Capadona
Marketing on Facebook

Facebook’s user growth stalls in the U.S. and Europe

by Kerry Flynn
Marketing on Facebook

‘You can sit there and complain’: Inside Facebook’s marketer advisory groups

by Shareen Pathak

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