Life Beyond the Cookie

Life Beyond the Cookie

A comprehensive view of how the ad industry at large is preparing for the loss of the third-party cookie.

Life Beyond the Cookie

For U.S. News and World Report, first-party audiences are in decision mode

by Kate Kaye
Life Beyond the Cookie

Gannett prepares for cookiepocalypse from many angles at once

by Max Willens
Life Beyond the Cookie

Publishers like The Guardian become conscientious FLoC objectors, as The New York Times and others open to testing the controversial tech

by Kate Kaye
Life Beyond the Cookie

The New York Times says it won’t use identity tech like Unified ID 2.0

by Kate Kaye
Life Beyond the Cookie

Why temporary email apps could disrupt identity tech and publishers’ first-party data strategies

by Kate Kaye
Life Beyond the Cookie

‘As good a chance as anybody’: Verizon Media looks to build on its DSP hot streak

by Max Willens
Life Beyond the Cookie

‘We’re out there hitting the pavement’: Ad management firms scoop up sites ahead of cookie changes

by Max Willens
Life Beyond the Cookie

Browser makers, now including Mozilla’s Firefox, are already ditching Google’s proposed cookieless ad targeting method FLoC

by Kate Kaye
Life Beyond the Cookie

Google’s privacy plan brings changes, but not as many as marketers think

by Seb Joseph
Life Beyond the Cookie

Vendors jostle for position ahead of coming contextual pivot

by Max Willens
Life Beyond the Cookie

LiveRamp is name-dropping Macy’s, and its money, in pitches to publishers. Here’s why

by Kate Kaye
Life Beyond the Cookie

VIDEO: How the identity economy works as the third-party cookie’s demise approaches

by Kate Kaye
Life Beyond the Cookie

Why some publishers worry identity tech could slow down their sites

by Kate Kaye

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