Life Beyond the Cookie
A comprehensive view of how the ad industry at large is preparing for the loss of the third-party cookie.
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Media buyers don’t want to pay extra for publishers’ first-party data
March 25, 2024 • 5 min read -
Best Western overhauls its data ahead of a cookie-less future
March 22, 2024 • 4 min read -
Media brands are leveraging content catalogs and driving ad revenue with linear channels
20 hours ago • 4 min read -
Ad execs enter crucial phase of Google’s Privacy Sandbox experimentation
March 19, 2024 • 5 min read -
Amazon sees opportunity amid the demise of third-party cookies
March 18, 2024 • 7 min read -
Competition advocates urge further Privacy Sandbox delays
March 13, 2024 • 8 min read -
Criteo is exploring a services layer for Privacy Sandbox
March 12, 2024 • 5 min read -
Chrome chaos: Unraveling the language of the third-party cookie demise
March 11, 2024 • 4 min read -
Research Briefing: The end of third-party cookies could be a win for ad tech vendors
March 7, 2024 • 6 min read