Internal Organization
Before the externalities come the internalities: Brand marketers and their agencies are on a quest to organize themselves and eliminate silos.
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Member ExclusiveMr. Congeniality: How Verizon CMO Diego Scotti is trying to keep everyone happy
March 27, 2017 | By Shareen Pathak -
How Auto Trader shrank its agency pitch process
March 27, 2017 | By Grace Caffyn -
Inside Time Inc.’s bumpy yearlong sales overhaul
March 20, 2017 | By Lucia Moses -
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Kia’s Dave Schoonover: “Agencies struggle with the small stuff”
February 24, 2017 | By Digiday Events -
Why big banks are helping financial tech startups
February 21, 2017 | By Suman Bhattacharyya -
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Member ExclusiveInside the officeless media agency where 75 percent of the staff is female
February 7, 2017 | By Yuyu Chen -
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A day in the life of Natalie Sexton, juice marketer
January 12, 2017 | By Shareen Pathak