WTF Influencers

Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.

WTF Influencers

‘Influencer deals are being paused’: As Facebook boycott begins in earnest, influencer marketing feels a sting

July 2, 2020 | By Kristina Monllos
Equality and Opportunity

‘Stand for something’: As protests continue, tone-deaf influencer marketing is in the spotlight

June 4, 2020 | By Kristina Monllos
Member Exclusive

Digiday Research: Influencer marketing is taking a hit

May 11, 2020 | By Shareen Pathak
WTF Influencers

Production problems are leading marketers to try crowdsourcing marketing again

April 17, 2020 | By Seb Joseph
WTF Influencers

YouTube star David Dobrik to advertisers: Learn to trust the creator

March 17, 2020 | By Kristina Monllos
WTF Influencers

Instagram influencers are creating their own TV-style ad breaks

March 5, 2020 | By Seb Joseph
WTF Influencers

‘A bit impersonal’: The rise of influencer marketing agencies rankles influencers

February 6, 2020 | By Kristina Monllos
WTF Influencers

‘Definitely a concern’: Influencer fraud is on the rise again on Instagram

January 23, 2020 | By Kristina Monllos
WTF Influencers

‘Treat it like a real media channel’: Brands are changing how they work with influencers

September 19, 2019 | By Kristina Monllos
Member Exclusive

‘A lot of the time it’s intuition’: Marketers continue to struggle with attribution in influencer campaigns

July 10, 2019 | By Seb Joseph
WTF Influencers

‘We have to get the knowledge in-house’: Why Malibu does its own influencer marketing

June 21, 2019 | By Seb Joseph
WTF Influencers

Inside Kellogg’s social-driven strategy to launch new products

June 20, 2019 | By Seb Joseph
WTF Influencers

How Adidas is using smaller-scale influencers

June 14, 2019 | By Seb Joseph