WTF Influencers

WTF Influencers

Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.

WTF Influencers

Instagram influencers are creating their own TV-style ad breaks

by Seb Joseph
WTF Influencers

‘A bit impersonal’: The rise of influencer marketing agencies rankles influencers

by Kristina Monllos
WTF Influencers

‘Definitely a concern’: Influencer fraud is on the rise again on Instagram

by Kristina Monllos
WTF Influencers

‘Treat it like a real media channel’: Brands are changing how they work with influencers

by Kristina Monllos
Member Exclusive

‘A lot of the time it’s intuition’: Marketers continue to struggle with attribution in influencer campaigns

by Seb Joseph
WTF Influencers

‘We have to get the knowledge in-house’: Why Malibu does its own influencer marketing

by Seb Joseph
WTF Influencers

Inside Kellogg’s social-driven strategy to launch new products

by Seb Joseph
WTF Influencers

How Adidas is using smaller-scale influencers

by Seb Joseph
Member Exclusive

5 Gen-Z influencers you need to know

by Jill Manoff
WTF Influencers

Ad industry launches coalition in attempt to bring standardization to influencer pricing

by Kerry Flynn
WTF Influencers

‘Believe in the brand’: Kellogg’s is now using influencers like creative agencies

by Seb Joseph
WTF Influencers

Why General Mills is spending more of its digital budget on influencers

by Seb Joseph
Member Exclusive

‘Difficult to police’: How Unilever is cracking down on fraudulent social media influencers

by Shareen Pathak

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