WTF Influencers

WTF Influencers

Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.

WTF Influencers

Inside Kellogg’s social-driven strategy to launch new products

by Seb Joseph
WTF Influencers

How Adidas is using smaller-scale influencers

by Seb Joseph
Member Exclusive

5 Gen-Z influencers you need to know

by Jill Manoff
WTF Influencers

Ad industry launches coalition in attempt to bring standardization to influencer pricing

by Kerry Flynn
WTF Influencers

‘Believe in the brand’: Kellogg’s is now using influencers like creative agencies

by Seb Joseph
WTF Influencers

Why General Mills is spending more of its digital budget on influencers

by Seb Joseph
Member Exclusive

‘Difficult to police’: How Unilever is cracking down on fraudulent social media influencers

by Shareen Pathak
Beyond Ads

‘A more sophisticated influencer strategy’: Publishers are building teams to recruit ‘expert networks’

by Max Willens
Member Exclusive

Digiday Research: Marketers struggle with influencer marketing measurement

by Mark Weiss
WTF Influencers

Influencers are hosting livestreams for their fans to watch them shop

by Jill Manoff
WTF Influencers

The Fyre Effect: More questions are being asked of influencer marketing in wake of documentaries

by Shareen Pathak
WTF Influencers

The worst influencer marketing fails of 2018

by Ilyse Liffreing
WTF Influencers

Inside Canon’s influencer marketing program

by Ilyse Liffreing

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