Gaming & Esports
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How Roblox hopes to capture brands’ attention – and budgets – with its latest updates
September 11, 2023 • 6 min read -
Why Rocket League is bringing brands like Puma in-game
September 8, 2023 • 3 min read -
Why Riot Games isn’t sold on in-game ads as other developers try to win over this type of marketing spend
September 6, 2023 • 3 min read -
Why decoupling from FIFA could spark a brand partnership renaissance for EA FC
September 4, 2023 • 3 min read -
Evil Geniuses CEO Nicole LaPointe Jameson is officially stepping down
August 31, 2023 • 9 min read -
Why Mastercard is advertising more with Riot Games even as other brands divest from esports
August 30, 2023 • 5 min read -
Stagwell-owned agency bets on new gaming partnership to target Gen Z
August 30, 2023 • 3 min read -
Introducing Is This The Metaverse?, a podcast answering exactly that question
August 25, 2023 • 1 min read -
How game developers are reacting to the shift to free-to-play
August 22, 2023 • 3 min read -
Roblox’s ad network is gradually coming together on pace, with some growing pains
August 17, 2023 • 5 min read -
Why the esports pragmatist is taking center stage as esports winter sets in
August 16, 2023 • 5 min read