Gaming & Esports
Why 2K is investing in sports games with ‘Top Spin 2K25’ and other titles
Sports games are attractive to game publishers because they are able to reach beyond the usual gaming audience to better capture the attention of non-gamers who are fans of traditional sports.
11 hours ago • 6 min read
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Media Buying Briefing: Can agencies help brands expand gaming and esports as women’s sports shine?
April 22, 2024 • 8 min read -
How Amazon Prime’s ‘Fallout’ series highlights the power of post-apocalyptic video game IP
April 22, 2024 • 5 min read -
How accurate and precise data sets drive effective first-party data activation
1 hour ago • 3 min read -
Why the New York Times is forging connections with gamers as it diversifies its audience
April 19, 2024 • 5 min read -
Mobile esports reaches new heights in 2024 with a boost from Saudi Arabian investment
April 18, 2024 • 5 min read -
Here’s how some esports orgs are positioning themselves to withstand esports winter
April 16, 2024 • 4 min read -
How PGL used influencer co-streams to supercharge esports viewership
April 12, 2024 • 4 min read -
Why the esports industry’s publisher ownership model is on its way out
April 4, 2024 • 1 min read -
How Luminosity Gaming won over Kroger to get in to Super Smash Bros.
April 3, 2024 • 6 min read -
G/O Media and Kotaku staff are locked in a battle for the gaming website’s soul and business
April 1, 2024 • 9 min read -
How Google’s entry into in-game advertising puts a spotlight on an industry in flux
March 26, 2024 • 4 min read -
Why Riot Games is scaling back its dream of becoming ‘the next Disney’
March 25, 2024 • 7 min read -
Why Amazon is bringing Twitch’s most lucrative parts deeper into the Amazon Ads fold
March 21, 2024 • 5 min read