Gaming & Esports

A gaming influencer is launching a cannabis brand. Here’s how (and why) he’s converging the two worlds

Why companies inside and out of gaming are designing and showcasing clothes in Unreal Engine

How NASCAR is getting in on the race to develop a brand identity for the metaverse

As in-person events gradually return, DreamHack looks to become ‘a SXSW of games’

Why an exercise bike wants to bring gamified fitness to the metaverse

AT&T and 100 Thieves are bringing their partnership into the metaverse with the AT&T Station

State Farm’s motion-captured NBA2K mascot combines the virtual with the physical

The Rundown: Collegiate esports companies and organizations prepare for the future following a COVID-19 bump

Misfits Gaming partners with The E.W. Scripps Company in a bid to bring esports content to Floridian television viewers

As the almost-billion-dollar esports betting industry expands, companies are seeing green beyond early-stage challenges

Why companies are using virtual concerts to introduce their users to the metaverse

As non-endemic brands eye the gaming space, a lack of industry standards is delaying their arrival

With user-generated content on the rise, platforms are emerging to support this new type of creator