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Life Beyond the Cookie
Gaming & Esports
Managing Through Crisis
The Confessions
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‘If we can pave the way’: How OKCupid is using its app and its ads to fight for abortion rights
Media
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Life Beyond the Cookie
Gaming & Esports
Managing Through Crisis
The Confessions
WTF Series
Gaming & Esports
Gaming & Esports
‘My title was non-negotiable’: A Q&A with Cathy Hackl, chief metaverse officer at Journey
July 1, 2022
| By
Alexander Lee
Gaming & Esports
Despite mounting recession fears, esports brand partnerships are on the upswing
June 29, 2022
| By
Alexander Lee
Gaming & Esports
Why esports companies are looking beyond competition as they invest more in live events
June 24, 2022
| By
Alexander Lee
Sponsored
Why the caliber of content is paramount for advertisers
By
Dailymotion
Gaming & Esports
‘Epic Games is a service provider’: A Q&A with Timberland CMO Drieke Leenknegt on the brand’s metaverse strategy
June 22, 2022
| By
Alexander Lee
Gaming & Esports
Why brand intellectual property mashups are becoming the ‘Stories’ of the metaverse
June 21, 2022
| By
Alexander Lee
Gaming & Esports
Why limited-time brand activations rule in Roblox — for now
June 21, 2022
| By
Alexander Lee
Gaming & Esports
Why brands shouldn’t lose sight of hyper-casual gaming as a growing and diverse ad environment
June 15, 2022
| By
Alexander Lee
Gaming & Esports
Why the IAB’s updated measurement guidelines could be a watershed moment for in-game advertising
June 14, 2022
| By
Alexander Lee
Gaming & Esports
How Full Squad Gaming’s influencer-powered approach reflects the future of gaming and esports media
June 10, 2022
| By
Alexander Lee
Gaming & Esports
Gaming and esports companies’ cheery earnings reports belie the industry’s profitability challenges
June 8, 2022
| By
Alexander Lee
Gaming & Esports
“The largest acquisition we’ve had”: Why eFuse is acquiring esports media business Esports.GG
May 31, 2022
| By
Alexander Lee
Gaming & Esports
As esports organizations widen their revenue streams, valuation continues to be a challenge
May 31, 2022
| By
Alexander Lee
Gaming & Esports
Why Clarks enlisted influencers to bring users into its metaverse experience
May 24, 2022
| By
Alexander Lee
Gaming & Esports
Quontic Bank’s metaverse outpost demonstrates the importance of brand utility in metaverse activations
May 20, 2022
| By
Alexander Lee
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