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Life Beyond the Cookie
Gaming & Esports
Managing Through Crisis
The Confessions
WTF Series
Future of TV Briefing: How macroeconomic uncertainty is factoring into this year’s TV upfront market
Media
Marketing
Future of TV
Life Beyond the Cookie
Gaming & Esports
Managing Through Crisis
The Confessions
WTF Series
Gaming & Esports
Gaming & Esports
In-game advertising experts question Microsoft and Sony’s gaming advertising plans
7 hours ago
| By
Alexander Lee
Gaming & Esports
How the layoffs at Upcomer show the challenges of public ownership in esports media
May 16, 2022
| By
Alexander Lee
Gaming & Esports
‘A lot of investment and commitment’: Manchester City ramps up esports efforts
May 16, 2022
| By
Seb Joseph
Sponsored
How marketers and retailers are unlocking the true value of retail media
By
Xandr
Gaming & Esports
Why Snap and Saber Interactive are promoting the release of Evil Dead: The Game with an AR magazine cover
May 13, 2022
| By
Alexander Lee
Gaming & Esports
Fortnite Creative’s creator economy represents the future of metaversal brand activations
May 12, 2022
| By
Aron Garst
Gaming & Esports
Game developers are angling to become the next big media owners — and brands are taking notice
May 11, 2022
|
By
Alexander Lee
Gaming & Esports
How the Overwatch League is generating fan engagement with a March-Madness-style bracket contest
May 6, 2022
| By
Alexander Lee
Evolving Agencies
The Rundown: Why WPP/Epic Games partnership signals the next level of commitment to prepping for the metaverse
May 6, 2022
| By
Alexander Lee and Michael Bürgi
Gaming & Esports
How The Sandbox’s first virtual pride parade highlights the importance of diversity in the metaverse
May 5, 2022
| By
Alexander Lee
Gaming & Esports
Why Twitch signaled a recommitment to creators at IAB NewFronts
May 4, 2022
| By
Alexander Lee
Gaming & Esports
WTF is the difference between gaming and esports?
May 2, 2022
| By
Alexander Lee
Gaming & Esports
Why companies are developing new tools and metrics to measure gaming advertising
April 28, 2022
| By
Alexander Lee
Gaming & Esports
Why North Carolina is becoming the Silicon Valley of the metaverse
April 26, 2022
| By
Alexander Lee
Gaming & Esports
‘The model is shifting’: In esports, brand dollars increasingly follow the personalities
April 22, 2022
|
By
Alexander Lee
| and
Seb Joseph
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