Evolving Agencies
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Sometimes agencies need an agency — rather, a media execution partner — to get the job done
October 26, 2023 • 3 min read -
Stagwell Marketing Cloud’s Harris unit launches a new suite of AI-based tools
October 12, 2023 • 3 min read -
Media Buying Briefing: What the Media Buying Summit revealed about agencies’ main pain points
October 9, 2023 • 5 min read -
As $12 billion 2024 political spending cycle nears, Stagwell partners with RealClearPolitics
October 2, 2023 • 3 min read -
Media Buying Briefing: Here are five areas affecting agencies we’ll discuss at the Media Buying Summit
October 2, 2023 • 7 min read -
Babylist, TodayTix Group and Liquid Death grow their in-house teams as they try to save money, have more control
September 27, 2023 • 5 min read -
Media Buying Briefing: IPG shores up its data intelligence offerings in big and small ways
September 25, 2023 • 6 min read -
Women’s sports marketing boom ‘huge up and coming opportunity,’ spurs new agency services
September 22, 2023 • 4 min read -
Media Buying Briefing: Assembly wins aided by Stagwell’s Brand Performance Group
September 11, 2023 • 7 min read -
Left off Madison digs into specific ethnicities to carve out its niche
September 1, 2023 • 3 min read -
Why Frito-Lay’s vp of creative rejects ‘us against them’ rhetoric in in-housing trend
August 25, 2023 • 4 min read -
How agency in-housing offerings like Omnicom’s TRKKN use Google expertise as a draw
August 22, 2023 • 4 min read