Duopoly
Around 90 percent of the growth seen in ad spending is concentrated into Google and Facebook, leaving content publishersto fight over the remaining 10 percent of the spend. This has created some challenges.
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Member ExclusiveDigiday research: Three quarters of European publishers prioritize Facebook
March 27, 2017 | By Brian Braiker -
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Member ExclusiveIn the shadow of Facebook, Snapchat hopes to avoid being the next Twitter
March 22, 2017 | By Sahil Patel -
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News Corp sales exec on the duopoly: ‘That threat is not going away’
February 27, 2017 | By Jessica Davies -
What publishers admire about the Google-Facebook duopoly
February 23, 2017 | By Brian Braiker