Content & Commerce
Publishers are looking to drive sales of products as a complement to their advertising and subscription businesses.
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‘We’ve barely scratched the surface’: How publishers are thinking about affiliate commerce in 2021
February 23, 2021 • 10 min read -
Other platforms ‘offer a superior experience’: Why Google’s Shoploop missed the social shopping trend
February 18, 2021 • 4 min read -
Brands court customers with different tactics this Covid-tinged Valentine’s Day
February 11, 2021 • 4 min read -
Hearst turns to first-party data to look for new brand licensing categories
February 10, 2021 • 3 min read -
Holes in eBay’s keyword blocklist are leading to ads for far-right merchandise
February 5, 2021 • 4 min read -
Why Brit + Co wants to help women create companies to grow its own consumer revenue
February 5, 2021 • 4 min read -
‘Put the pedal to the metal’: Yahoo Sports finds big appetite for action among its first-time bettors
February 5, 2021 • 3 min read -
‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores
February 3, 2021 • 4 min read -
With America still on lockdown, publishers lean into direct mail
February 1, 2021 • 3 min read -
“It’s not a one-size-fits-all approach”: How marketers are using Reddit to build loyalty and drive sales
February 1, 2021 • 3 min read -
Sotheby’s and Saatchi Art show augmented reality’s growing usefulness to art world
January 29, 2021 • 4 min read -
‘Turn readers into shoppers’: Complex Shop’s journey to prevent cart abandonment
January 26, 2021 • 4 min read -
Why more brands are looking to augmented reality product try ons to drive sales
January 25, 2021 • 3 min read