Business of TV
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Study finds open programmatic CTV ad spend slows for the first time in years
June 14, 2023 • 3 min read -
How a new data-driven TV ad product from Blockgraph aims to harmonize varied data feeds
June 8, 2023 • 3 min read -
Danone’s Light + Fit brand invests in digital video ad spend, but won’t let go of linear TV
June 6, 2023 • 3 min read -
Future of TV Briefing: CTV continues to be a black box to programmatic marketers
May 31, 2023 • 6 min read -
Future of TV Briefing: The big questions heading into this year’s upfront market
May 24, 2023 • 10 min read -
Future of TV Briefing: How TV and streaming businesses fared in the first quarter of 2023
May 17, 2023 • 8 min read -
TikTok, Meta, Vevo announce new ad products and planning tools on NewFronts’ final day
May 5, 2023 • 6 min read