Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
-
How Formula One’s ‘huge surge’ in the U.S. is capturing the attention of marketers and publishers
September 26, 2023 • 3 min read -
How apparel brand Champion is taking its creator efforts global to resonate with Gen Z
September 20, 2023 • 3 min read -
The NFL gives creators access to its archives for content creation with pre-approved footage
September 14, 2023 • 6 min read -
How a partnership with 49ers quarterback Brock Purdy shows the evolution of local car dealership advertising
September 13, 2023 • 3 min read -
Why brands like Chipotle, JetBlue are spotlighting employees in ads as they seek Gen Z talent for fall
September 6, 2023 • 4 min read -
Why Capcom is honoring hip-hop’s 50th anniversary with an ad for Street Fighter 6 featuring Lil Wayne
August 25, 2023 • 4 min read -
Claire’s builds on Roblox investment with new partnership
August 23, 2023 • 3 min read -
Inside Home Depot and Behr’s multi-generational content strategy
August 22, 2023 • 3 min read -
Why brands are still trying to be funny and chronically online — even in ‘late stage social media’
August 18, 2023 • 5 min read -
Despite lowered trust in social platforms (especially news), Horizon Media study finds steady usage
August 17, 2023 • 4 min read -
Return of the Spongmonkeys: How Quiznos is using nostalgia to revamp its marketing efforts
August 4, 2023 • 4 min read -
Why luxury brands like Prada and Burberry are stepping into the sports arena
August 4, 2023 • 4 min read -
Inside Hard Rock Cafe’s ad featuring Lionel Messi in the kitchen
August 2, 2023 • 2 min read