Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
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Deutsche Telekom: Few companies will take all advertising in-house
February 4, 2019 • 2 min read -
Parachute’s Luke Droulez: I don’t want to be known as a Facebook brand
January 17, 2019 • 4 min read -
Weed brands turn to merch and events to attract new customers
January 15, 2019 • 3 min read -
Babbel’s Julie Hansen: It’s hard to outsource data-driven marketing to an agency
January 14, 2019 • 2 min read -
Intel’s Teresa Herd: In-house agencies have ‘invaluable’ access to the business
January 10, 2019 • 3 min read -
Honda’s new connected car system will let retailers offer discounts to drivers and passengers
January 9, 2019 • 3 min read -
SAP’s Alicia Tillman: The focus of B2B marketing has gone from decision-makers to consumers
January 3, 2019 • 3 min read -
GoPro’s Nick Woodman on building a media brand that sells cameras
December 13, 2018 • 3 min read -
Nestle’s Pete Blackshaw: It’s challenging for a company our size to pivot
November 15, 2018 • 4 min read -
GroupM’s Joe Barone: Brand safety is ‘table stakes’ but still a major issue
November 12, 2018 • 2 min read -
‘The cultural Super Bowl’: How ComplexCon tapped into the allure of streetwear culture
November 9, 2018 • 9 min read -
MedMen’s David Dancer: Regulations need to catch up with the business of cannabis
November 1, 2018 • 3 min read