Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
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‘A regular drum beat of content’: How brands like Chobani are using TikTok to reach new audiences
January 29, 2021 • 3 min read -
How Sundance hopes a custom platform will help the virtual festival be as weird as the in-person version
January 29, 2021 • 3 min read -
‘Everything was done in stages’: How Covid-19 impacted DoorDash’s first Super Bowl spot
January 28, 2021 • 3 min read -
U.S. retail and fashion brands are cautiously optimistic about Biden’s ‘Buy American’ plan
January 22, 2021 • 6 min read -
Why ethical dilemmas are putting brands and their media buying in the spotlight
January 21, 2021 • 5 min read -
Marketing Briefing: Marketers and agency execs are hoping for more optimism post-inauguration
January 19, 2021 • 5 min read -
Why Adidas treats esports deals like media partnerships, not sponsorship deals
January 18, 2021 • 4 min read -
‘Always on trauma machine’: Social media managers grapple with burnout, leaving the industry
January 13, 2021 • 6 min read -
‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos
January 7, 2021 • 3 min read