Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
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‘The pandemic fueled our growth’: Profitable since 2020, creator agency Fanbytes plots global expansion
December 7, 2021 • 6 min read -
‘Time for a bigger advertising push’: Why hummus brand Ithaca is investing in OOH, radio now
December 2, 2021 • 3 min read -
‘It requires more scrappy thinking’: How cannabis brand Charlotte’s Web approaches media buying and execution
November 30, 2021 • 4 min read -
TV, CTV now the ‘biggest single channel’ of advertising for alcohol delivery service Drizly
November 29, 2021 • 3 min read -
‘Go back to being authentic’: How 150-year-old Prudential Financial wants to maintain brand relevance
November 17, 2021 • 4 min read -
Why a shoe brand is maintaining its digital paid media strategy well beyond the pandemic
October 21, 2021 • 3 min read -
Why Sabra decided to focus on the protein benefits of hummus in its new ad strategy
October 7, 2021 • 3 min read -
‘Make it an inclusive community’: KYX World is aiming to be Rent the Runway for sneaker fans
October 1, 2021 • 3 min read -
‘Increase our relevance with Gen Z’: Why 7-Eleven is amplifying fan-generated content on its social channels
September 29, 2021 • 3 min read