Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
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Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.
November 18, 2022 • 4 min read -
Why Chosen Foods wants to take an educational approach to TikTok
November 17, 2022 • 3 min read -
Brands, want better purchase intent? Advertise on media that share your values
October 27, 2022 • 5 min read -
Online grocer Misfits Market tailors social media content to evolve with Gen Z, millennials
October 19, 2022 • 4 min read -
Omnicom Media Group tracks shifting consumer priorities with new sentiment tool
October 18, 2022 • 3 min read -
Why DoorDash, Marvel worked together to create a new digital comic book
October 13, 2022 • 3 min read -
Fender wants to tap into nostalgia, experiential as people are ‘drawn to the vintage look’
October 12, 2022 • 3 min read -
How brands like Pepsi and American Eagle are investing in original sound marketing on TikTok
October 6, 2022 • 5 min read -
Square wants to reach Hispanic consumers with new Spanish-language marketing push
October 6, 2022 • 5 min read -
Green Mountain Coffee Roasters partners with Martha Stewart to retool its social media strategy
October 5, 2022 • 3 min read -
Why some want companies to spend more with Black-owned businesses
September 19, 2022 • 3 min read