Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
12 eco-focused beauty and wellness brands on their current sustainability challenges
Many brand leaders wish industry insiders were more forthcoming with their current hurdles.
April 24, 2024 • 5 min read
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NBA CMO Henault: How the league added music and fashion to its bench strength
April 17, 2024 • 2 min read -
How accurate and precise data sets drive effective first-party data activation
22 hours ago • 3 min read -
What platforms, brands and agencies hope to get out of the Possible conference in year 2
April 15, 2024 • 5 min read -
With UTA, Michael Kassan skirmish, why do Hollywood and Madison Avenue make for strange bedfellows?
March 15, 2024 • 7 min read -
Inside Quaker’s ‘iterative’ approach to make its advertising work globally and locally
February 29, 2024 • 4 min read -
Marketing Briefing: As M&A rebounds, ‘it all hinges upon the CMO having a seat at the table’
February 27, 2024 • 7 min read -
Marketing Briefing: How Fanta is modernizing its brand to appeal to Gen Z
February 20, 2024 • 8 min read -
What this year’s Super Bowl ads said about diversity, influencers and commerce
February 14, 2024 • 4 min read