Brand Safety

As the gaming industry’s scandals take center stage, a trickle of uneasy sponsors threatens to become a deluge

As Twitter kicks off its brand safety audit with the MRC, Facebook’s finally starts

Facebook delays its brand safety audit a year after ad boycott raged

Advertisers were cutting their Facebook ad spending well before the boycott began

‘We’re letting Facebook grade their own homework’: Here’s how advertisers’ desired changes differ from overall boycott

‘They don’t have a people-centric way:’ Facebook ad boycott is reigniting its dysfunctional relationship with advertisers

How Facebook’s brand safety audit with the Media Rating Council will work

‘ We’ve never asked our agency to not do something because of the cost of it’: Bank of America’s Lou Paskalis on brand safety