Brand Safety

The ‘reliability and quality’ of news content plays a significant role in achieving brand safety, new study finds

Omnicom Media Group signs onto Disney’s new clean-room offering as it also launches a brand purpose initiative

‘A scalpel rather than an axe’: Buyers tackle brand suitability issues even after YouTube surmounts brand safety woes

The Rundown: Google creates new policy to prevent advertisers, creators from making money off of climate misinformation

‘A triple whammy’: New study shows the dangers of brand proximity to viral video content

As the gaming industry’s scandals take center stage, a trickle of uneasy sponsors threatens to become a deluge

As Twitter kicks off its brand safety audit with the MRC, Facebook’s finally starts

Facebook delays its brand safety audit a year after ad boycott raged

Advertisers were cutting their Facebook ad spending well before the boycott began

‘We’re letting Facebook grade their own homework’: Here’s how advertisers’ desired changes differ from overall boycott

‘They don’t have a people-centric way:’ Facebook ad boycott is reigniting its dysfunctional relationship with advertisers

How Facebook’s brand safety audit with the Media Rating Council will work

‘ We’ve never asked our agency to not do something because of the cost of it’: Bank of America’s Lou Paskalis on brand safety