Brand Safety

Brand Safety

As Twitter kicks off its brand safety audit with the MRC, Facebook’s finally starts

by Kate Kaye
Brand Safety

Facebook delays its brand safety audit a year after ad boycott raged

by Kate Kaye
Brand Safety

Advertisers were cutting their Facebook ad spending well before the boycott began

by Seb Joseph
Sponsored

How the ad industry can use its borrowed time to future-proof first-party data solutions

by Eyeota
Brand Safety

‘We’re letting Facebook grade their own homework’: Here’s how advertisers’ desired changes differ from overall boycott

by Kristina Monllos
Brand Safety

‘They don’t have a people-centric way:’ Facebook ad boycott is reigniting its dysfunctional relationship with advertisers

by Seb Joseph
Brand Safety

How Facebook’s brand safety audit with the Media Rating Council will work

by Lara O'Reilly
Brand Safety

‘ We’ve never asked our agency to not do something because of the cost of it’: Bank of America’s Lou Paskalis on brand safety

by Shareen Pathak