Beyond Ads
As display advertising craters, publishers are tasked with seeking out creative new ways to monetize beyond standard advertising.
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‘Not a simple adjacency strategy’: How Group Nine is selling advertisers on bigger and longer editorial deals
August 21, 2020 • 4 min read -
‘That innovation budget has gone’: Publishers adapt to thwarted branded content studio growth
August 4, 2020 • 4 min read -
‘Off the field business’: Sports is still shaky but sports business publications see a lucrative play
August 3, 2020 • 5 min read -
Pinterest testing new co-sold, revenue-share ad model for publishers with Tastemade
July 2, 2020 • 4 min read -
It’s reach or niche for media buyers considering placing client dollars with publishers’ video studios
June 26, 2020 • 4 min read -
How publishers are changing branded content operations to remotely produce high-res campaigns
June 5, 2020 • 4 min read -
‘Less tangible for brands’: Marketers pull back from Pride Month sponsorships
June 2, 2020 • 5 min read