Beyond Ads
As display advertising craters, publishers are tasked with seeking out creative new ways to monetize beyond standard advertising.
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Condé Nast’s Craig Kostelic credits 2022 revenue growth to global ad sales, despite operational hiccups
November 8, 2022 • 3 min read -
Web3 marketers: Brands need to think less about terms and embrace longer timelines
November 7, 2022 • 3 min read -
Gannett’s Q3 earnings were bleak, but CEO Mike Reed expects the worst is behind the publisher
November 4, 2022 • 6 min read -
Inside Outback Steakhouse’s TikTok, Instagram strategy with its NIL athletes
November 3, 2022 • 2 min read -
Why Semafor’s CRO Rachel Oppenheim is putting clients first while building an entirely ad-based revenue model
November 1, 2022 • 4 min read -
How Pepsi is putting the spotlight on Black-owned restaurants with its marketing dollars
October 31, 2022 • 4 min read -
Google Chrome invests in OOH, digital ads to reach Formula 1 Racing fans as the sport grows in popularity
October 27, 2022 • 3 min read -
Why Glow Beverages worked with Kylie Jenner to get its product placed on The Kardashians
October 24, 2022 • 3 min read -
Shopify goes back to the ’90s with voice of AOL’s ‘You’ve got mail’
October 21, 2022 • 3 min read -
How Cruise is marketing robotaxis as it expands beyond Silicon Valley
October 18, 2022 • 4 min read -
ESPN bets big on TikTok to become ‘home of hockey’ for Gen Z fans
October 17, 2022 • 4 min read -
Why health care network Tia wants to reach women through OOH, social media
October 3, 2022 • 3 min read -
Lime’s new ad campaign puts efficiency on par with sustainability
October 3, 2022 • 5 min read