AR/VR

AR/VR

Technology is transforming the video experience. Publishers have to figure out if and how to advantage of these experimental approaches.

AR/VR

VR hype has been replaced by AR hype among publishers

by Max Willens
AR/VR

Brands are testing augmented reality’s influence on e-commerce

by Seb Joseph
AR/VR

‘It’s definitely going to break things’: Apple is prepping an iOS change that may hurt AR and VR advertising

by Tim Peterson
Sponsored

Yield analytics is the key to TV and digital forecasting

Sponsored by Xandr
AR/VR

Brands like Infiniti see promise in Apple’s expanded AR tool

by Ilyse Liffreing
VR, AR and AI: Inside The Walt Disney Studios’ new 20-person R&D lab

by Tim Peterson
AR/VR

USA Today’s Nicole Carroll: ‘We can’t be all things to all people’

by Aditi Sangal
AR/VR

For all the hype about VR, advertisers are more excited by AR (for now)

by Ilyse Liffreing
AR/VR

VR is slowly going mainstream, but VR ads are still a long way off

by Ilyse Liffreing
AR/VR

Ikea wants to consolidate its three mobile apps into one

by Seb Joseph
AR/VR

Facebook is giving brands better performance data on AR effects

by Seb Joseph
AR/VR

‘A different model’: Why the BBC centralized its VR team

by Lucinda Southern
AR/VR

Audi wants to turn its AR app into a personal showroom

by Seb Joseph
AR/VR

Island Records sees Facebook AR effects as a way to repair organic reach

by Seb Joseph
AR/VR

Facebook is building a team to pitch its AR camera to UK advertisers

by Seb Joseph

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