AR/VR

AR/VR

Technology is transforming the video experience. Publishers have to figure out if and how to advantage of these experimental approaches.

AR/VR

VR hype has been replaced by AR hype among publishers

by Max Willens
AR/VR

Brands are testing augmented reality’s influence on e-commerce

by Seb Joseph
AR/VR

‘It’s definitely going to break things’: Apple is prepping an iOS change that may hurt AR and VR advertising

by Tim Peterson
Sponsored

Marketing’s connective tissue: How agencies set brands up for success in today’s digital-first world

Sponsored by Braze
AR/VR

Brands like Infiniti see promise in Apple’s expanded AR tool

by Ilyse Liffreing
VR, AR and AI: Inside The Walt Disney Studios’ new 20-person R&D lab

by Tim Peterson
AR/VR

USA Today’s Nicole Carroll: ‘We can’t be all things to all people’

by Aditi Sangal
AR/VR

For all the hype about VR, advertisers are more excited by AR (for now)

by Ilyse Liffreing
AR/VR

VR is slowly going mainstream, but VR ads are still a long way off

by Ilyse Liffreing
AR/VR

Ikea wants to consolidate its three mobile apps into one

by Seb Joseph
AR/VR

Facebook is giving brands better performance data on AR effects

by Seb Joseph
AR/VR

‘A different model’: Why the BBC centralized its VR team

by Lucinda Southern
AR/VR

Audi wants to turn its AR app into a personal showroom

by Seb Joseph
AR/VR

Island Records sees Facebook AR effects as a way to repair organic reach

by Seb Joseph
AR/VR

Facebook is building a team to pitch its AR camera to UK advertisers

by Seb Joseph

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