The Amazon Effect

The Amazon Effect

Amazon is getting ready to eat the media and marketing industries.

The Amazon Effect

To help ward off Amazon, CPG advertisers are seeking data relationships with retailers

by Seb Joseph
The Amazon Effect

‘Clients have unrealistic expectations’: Media buyers sound off on Amazon, hiring and talent retention

by Kristina Monllos
The Amazon Effect

How Masterclass is using Amazon advertising

by Kristina Monllos
Sponsored

The new OTT imperative

Sponsored by Brightcove
‘It’s almost like a treasure hunt’: Inside the world of paid Amazon reviews

by Cale Guthrie Weissman
The Amazon Effect

With rise of Amazon, shopper marketing is booming

by Shareen Pathak
The Amazon Effect

‘A growing ecosystem’: With new partner directory, Amazon signals maturity of its ad business

by Kristina Monllos
The Amazon Effect

Amazon offered vendors ‘Amazon’s Choice’ labels in return for ad spending and lower prices

by Hilary Milnes
Content & Commerce

‘They revel in keeping it messy’: Amazon’s Onsite Associates program is rewarding, but risky for publishers

by Max Willens
The Amazon Effect

What challenges Amazon will face buying Sizmek ad server

by Jessica Davies
The Amazon Effect

The ‘blame Amazon’ era of bad retail is over

by Hilary Milnes
The Amazon Effect

How Amazon is using its DSP to get more high-quality inventory from publishers

by Tim Peterson
The Amazon Effect

Walmart grows e-commerce sales 37% with focus on grocery

by Anna Hensel
The Amazon Effect

‘A maturing platform’: Why Amazon’s ad revenue is growing slower

by Kristina Monllos
The Amazon Effect

Amazon is winning lucrative shopper-marketing budgets

by Seb Joseph

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