The European Union’s new General Data Protection Regulation is a horribly complex maze of information. It’s fair to say that plowing through unspeakably dry legal documents for hours on end is a niche pastime that very few enjoy.

Nevertheless, the GDPR will have long-lasting effects on how all companies collect and use data to sell products or services in Europe or use it for advertising and analytics purposes. Download our primer on all you need to know, including:

– What marketers, publishers and technology companies need to know
– The myths and realities of GDPR implementation
– A GDPR dictionary
– Original research on what publishers expect from the GDPR

The European Union’s new General Data Protection Regulation is a horribly complex maze of information and will have long-lasting effects on how all companies collect and use data to sell products or services in Europe or use it for advertising and analytics purposes. Download our primer, including: What marketers, publishers and technology companies need to know, the myths and realities of GDPR implementation, a GDPR dictionary, original research on what publishers expect from the GDPR and much more.