Optimizing multiplatform content: Deriving more revenue through better user experience

Now more than ever, it has become crucial for brands to deliver engaging, personalized experiences to customers via a multitude of platforms and channels. Research has shown that the organizations which prioritize digital experience enjoy significant competitive advantages, resulting in higher customer satisfaction and retention.

But without the right tools and technology, creating, managing and delivering impactful digital content can pose challenges. Fortunately, it’s far from impossible for brands to obtain a unified digital presence.

In this guide you will discover findings from an IDC business value study of organizations that are using the IBM Digital Experience portfolio of products, including insights into ease of content development, solution integration and effects on user experience.

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