Digiday Media Buying Summit
As we enter 2024, agencies are adapting to a set of new and changing industry challenges. But it’s also a time of tremendous opportunity. Social channels are teeming with life, humor and agency culture seems to be changing for the better. Commerce is taking center stage and Retail Media Networks are expanding. Meanwhile, Web3 is still finding its footing, while traditional channels like B2B marketing reestablish their importance in the marketing ecosystem.
Join us at Digiday’s Media Buying Summit as we discuss the trials and successes of navigating these turbulent but nutrient-rich waters.
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Speakers
Agenda
Join us as we open the event and go over key trends.
As the industry grapples with data deprecation, new privacy regulations and cookie alternatives, what does identity look like for marketing in 2024? We’ll delve into how agencies are navigating the new landscape, how identity intersects with various types of AI, and how marketers are addressing identity to accelerate their media decisioning. We’ll also address data strategies, contextual targeting, performance versus brand marketing, and what the death of cookies means for media buying.
Amanda Moore
CHIEF GROWTH OFFICER
iPROSPECT
Supply Path Optimization (SPO) turns complexity into efficiency and transparency in the advertising supply chain. We’ll explore strategies for selecting the right SSPs, maximizing ROI, and fostering strong partnerships, ensuring that every advertising dollar is spent wisely. This session promises insights into maintaining a competitive edge with SPO, setting the stage for a more efficient, transparent future in advertising. Join us to navigate the future of digital advertising with clarity and confidence.
Mike Bagliebter
DIRECTOR OF SALES
MICROSOFT ADVERTISING
Andrea Kwiatek
DIRECTOR, STRATEGIC PARTNERSHIPS
GOODWAY GROUP
Three years ago, brands took a huge risk in beginning to bring a lot of advertising solutions in-house, but what happened? As we continue to navigate this new world of consumers, brands have had to steer a course that encompasses these challenges on top of digital’s quickly shifting landscape. When brands need to turn back to agency partners, is this the end of in-housing?
Hanny Ali
HEAD OF CONSULTING AND MARKETING TRANSFORMATION
MEDIA.MONKS
Dennis Maxwell
SENIOR DIRECTOR, PERFORMANCE MARKETING
ZENNI OPTICAL
Simulmedia Executive Chairman Dave Morgan urges industry leaders to embrace converged TV, highlighting its seamless integration from the consumer’s perspective. He addresses critical challenges: fragmentation, fit, and fluency, emphasizing over-frequency and audience targeting issues. Morgan offers a playbook approach, encouraging collaborative solutions. Attendees leave prepared to navigate converged TV’s evolving landscape, eager for innovative strategies that transcend cross-channel and cross-walled-garden.
Dave Morgan
EXECUTIVE CHAIRMAN
SIMULMEDIA
Hear from a panel of agencies in the influencer marketing space. As social media channels continue to grow, influencer agencies often find themselves facing metric challenges, greater competition and a variety of platforms. Some of these agencies have recently expanded their U.S. operations as they scale to more global clients. How do they plan to keep growing?
Marie La France
VP OF GROWTH
BILLION DOLLAR BOY
Desiree Marchetti Russell
DIRECTOR, INFLUENCER MARKETING PROGRAM STRATEGY
TRADE SCHOOL
James Nord
CEO
FOHR
We explore the ways in which media and creative are coming back together in this conversation. For agencies, newer areas of focus, from attention metrics to retail media networks, are forcing them to think about both sides of advertising. A great ad that isn’t seen by the right people is just as useless as a fantastic media placement that showcases terrible advertising.
Dave Kersey
CHIEF MEDIA OFFICER
GSD&M
Agencies only.
Join this open and honest discussion to delve into the challenges and opportunities in the industry. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its’ infamous Challenge Board.
Sandboxes:
4:35: Cognitiv – Breaking the Mold: AI’s Role in Enabling Business Outcomes
4:45: Channel Factory: Providing Modern Media Solutions for Modern Media Challenges
4:55: Addaptive Intelligence: Leverage offline data for more accurate, scalable, and transparent campaigns
5:05: Quizlet: Foster Brand Love with the Next Generation
Meredith Tehan
SVP, SALES
COGNITIV
Ted McNulty
VP, SALES
ADDAPTIVE
Kenley Bradstreet
HEAD OF BRAND PARTNERSHIPS
QUIZLET
Amit Grover
HEAD OF DEMAND PARTNERSHIPS
QUIZLET
Patrick Williams
DIRECTOR OF SOUTHEAST SALES
CHANNEL FACTORY
By invitation only.
Round 1!
The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.
Join us for a cocktail to wrap day one of the summit. Open to all.
Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your own discretion.
While our industry has placed greater emphasis around investing in and supporting minority-owned, operated and targeted media companies, our advertising ecosystem is in need of a sustainable infrastructure chain – one that removes legacy barriers to equitable financial opportunity and fair representation of underserved and ethnically diverse suppliers. Brands who have the right tools, information, partners and technology to understand how best to align marketer values with the audiences they need to serve will win. In this session, hear a leading agency executive explore implicit bias that lives within the programmatic ecosystem and provide some best practices to ensure all stakeholders are accountable to ensuring the right media vendors are considered and not eliminated.
Alvin Glay
CHIEF STRATEGY OFFICER
RESPONSE MEDIA
Sherine Patrick
MEDIA STRATEGY LEAD ADVISOR
OPS SHOP
Albert Thompson
MANAGING DIRECTOR DIGITAL INNOVATION
WALTON ISAACSON
Data and AI are at the forefront of every brand marketers’ mind. This fireside chat with leading AI technology company LoopMe and its agency client Marcus Thomas will unpack how AI is being applied to advertising to synthesize data more effectively, bring efficiency to the advertising ecosystem and ultimately improve customer experience.
Maggie Hudec
SENIOR ACCOUNT EXECUTIVE
LOOPME
Ryan Herman
MEDIA DIRECTOR
MARCUS THOMAS
We’ll talk about developing strategies for testing and expanding ad spends across new formats across audio, mixed reality, gaming, generative search and new video formats. We’ll also talk about identifying new audiences and deepening existing one through contextual campaigns and new forms of addressable media across a fragmented ecosystem.
Maria Tullin
SVP, MANAGING DIRECTOR, AUDIO & PODCAST STRATEGY
HORIZON
Once seen as a niche vertical to reach young male-focused audiences, gaming is now bigger than the music and film industries combined, spanning every age, gender, income, and occupation you could think of. In this session, Overwolf uncovers the work they do with brands like Dr. Pepper, P&G, Monster Energy and KFC to reach diverse audiences inside the world’s biggest games in a simple, cost-effective, and impactful way.
Noam Korin
VP OF BRAND PARTNERSHIPS
OVERWOLF
Shahar Sorek
CHIEF MARKETING OFFICER
OVERWOLF
While the world was waking up to the power of retail media, Intuit, the global financial technology company that makes QuickBooks and Mailchimp, launched SMB MediaLabs. A new retail media network that focuses exclusively on the often overlooked small business community. Join Dave Raggio, Vice President, Intuit SMB MediaLabs, and CEO and Founder of Apollo Partners, Eric Perko, to unpack why integrating small businesses into the retail media ecosystem can drive results and reach specific and hard to reach audiences.
Eric Perko
FOUNDER & CEO
APOLLO PARTNERS
Dave Raggio
VP, INTUIT SMB MEDIALABS
INTUIT
How are agencies navigating the pace of technological change? We’ll talk strategies for building, testing and pitching internal products related to AI, cookie alternatives and other types of tech.
Graham Wilkinson
CHIEF INNOVATION OFFICER
KINESSO
This session brings agency- and client-side insights into how best to leverage working media dollars in a changed media environment. How are modern brands using media budgets to create experiences and entertainment, rather than just push boring ads no one cares about?
Yin Woon Rani
CEO
MILKPEP
Brad Simms
PRESIDENT & CEO
GALE PARTNERS
Agencies only.
Join this open and honest discussion to delve into the challenges and opportunities in the industry. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its’ infamous Challenge Board.
We’ll come up with solutions to some of the key challenges discussed on Day 1.
Sandboxes:
12:05: Silverpush: 5 Things agencies need to know about how AI impacts video targeting
12:15: Akkio -How to Pull Ahead in the AI Data Arms Race
12:25: Digital Remedy – Connecting Linear and CTV: A Converged TV Love Story
12:35: Tatari: The Future is Convergent TV: Maximizing Impact with Tatari
Romano Bottini
CLIENT DEVELOPMENT MANAGER
TATARI
Sean Faella
CLIENT DEVELOPMENT MANAGER
TATARI
Crystal Foote
Executive Director Sales and Head of Multicultural Solutions
Digital Remedy
Jonathon Reilly
CEO & CO-FOUNDER
AKKIO
Kyle Waxman
EVP, NORTH AMERICA
SILVERPUSH
Invite only
Bartosz Bielecki
CMO
ZEROPARK
Neill Burton
DIRECTOR OF KEY ACCOUNTS
ZEROPARK
Jim Grace
VP OF BUSINESS DEVELOPMENT
ZEROPARK
Use this time to get some fresh air, catch up on emails or take a quick nap. We’ll see you back at the conference at 6pm.
Round 2!
The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.
Cocktails provided by Emerald.
Join us for a cocktail to wrap day two of the summit. Open to all.
Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your own discretion.
Breakfast will be served courtesy of Digdiay.
In this session we’ll dive into all things programmatic, especially the death of the 3p cookie.
Lindsey Hollander
PROGRAMMATIC LEAD
PMG
Alexander Potts
SVP, PROGRAMMATIC & MEDIA LEAD
TOMBRAS
The explosion of retail media networks has upended what’s possible in media, from new tools, touch points and ad formats. Attracting more brand dollars, we’re seeing drastic shifts in spend as marketers seek to find consumers where they are. Easily overlooked is the need to bring creativity and intelligence together to properly leverage retail media opportunities, both online and in-store. This conversation will showcase how all those elements come together to drive results for clients looking for performative payoff while also lifting up brand awareness.
Leah Sallen
SVP, MEDIA
VML COMMERCE
Hear a summary and key takeaways from 3 days of content.
Attendees
Sponsors
Learn more about lead generation, thought leadership and branding opportunities for this event.
Venue
W Nashville
TN 37203
Pass Options
- • Access to three days of key insights and honest discussion
- • Three one-on-one 8-Minute Meetings with executives of your choice
- •
Early access to book the one-to-one meetings of your choice - • Networking functions including meals, cocktail receptions, attendee activities and more
- • Access to our meeting scheduler to help you find the perfect prospects
- Media buying execs: You may be eligible for a discounted Agency Pass. Contact us here to find out.
- • Access to three days of key insights and honest discussion
- • Five one-on-one 8-Minute Meetings with executives of your choice
- • Early access to book the one-to-one meetings of your choice
- • Networking functions including meals, cocktail receptions, attendee activities and more
- • Access to our meeting scheduler to help you find the perfect prospects
- Media buying execs: You may be eligible for a discounted Agency Pass. Contact us here to find out.
Submit your information to learn more about lead generation, thought leadership and branding opportunities.
Contact us
Are you a media buying executive? You could be eligible for a VIP pass.
See if you qualifyContact our support team through the FAQ page and we’ll answer your questions.
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