Brand Suitability: A Focus Group
You are invited to apply to join Digiday and Facebook for an exclusive, invitation-only virtual town hall featuring a select group of industry leaders. The focus of the roundtable discussion to be held Tuesday, November 9, at 12 p.m. EDT, will be strategies and tactics for advertising on platforms.
The workshop will also cover applications, perceptions and thoughts about brand suitability in the future, as brands increasingly apply suitability tools and craft their approach to this nuanced subject.
Led by Sara Jerde, managing editor at Digiday, joining the town hall will be Jason Poinsette, industry manager, CPG, at Facebook, who will bring a platform perspective to the conversation. This closed-door, Chatham House Rule focus group will gather to consider the following essential questions.
• How does your brand account for the importance of safety and suitability?
• How do you evaluate your tactics, strategies, and partner fits?
• Is it a safety-first approach or a suitability-first approach?
• What is the path to brand favorability?