As mobile usage surges ahead of desktop, new opportunities for publishers to reach their audiences on the go have materialized. This shift also exposes new conversion metrics key to unlocking mobile’s potential. One such key: location-based data.
We partnered with Factual to survey 369 publishers to see how they’ve managed to scale their first-party data, how they’ve made location a part of their strategy and how they’re collecting meaningful insights on their customers.
Download the full report to learn:
•How publishers are adapting to mobile-first strategies
•Where publishers are getting the majority of their data
•How to improve mobile measurement
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