This is a new benefit reserved exclusively for Digiday+ members, subscribe to attend. Already a member? Contact us to RSVP.
Media agencies are cautiously bracing for a potential recession — even as they grapple with inflation and supply chain issues. But despite the looming concern, media spending is holding steady or slightly increasing in 2022, according to respondents to a recent survey Digiday conducted for this inaugural media agency report. And agencies expect increases in 2023.
Join us for a virtual presentation on November 2 at 12 p.m. ET with Digiday Media’s research editor, Catherine Wolf, and Digiday’s senior editor, media buying and planning, Michael Bürgi, who will reveal the results of Digiday’s 2022 Media Agency Report and dive deep into its findings. Bring your questions for a Q&A following the presentation.
You’ll learn more about:
– Which media channels clients are currently spending in and where they’re cutting back
– Expected spending trends for 2023 (by client categories and within media channels)
– Which practice areas, like e-commerce, agencies are staffing up
Can’t make it? Register and we’ll send an on demand recording the next day.