The Consumer Journey Transforms: Lessons and Predictions for 2022

You are invited to apply to join Digiday and InMarket for an exclusive gathering of advertisers and agencies to frame the impact of 2021, and prepare for new and essential opportunities in 2022.

Following a year when holiday shopping started earlier than ever, in-store experiences began their long-awaited return and ever-evolving news cycles around data privacy, economic pressures and more have dominated the marketing conversation.

In a conversation led by Jim Cooper, editor in chief at Digiday, and featuring the following experts.

• Jason Hartley, Head of Search, Social and Shopping, PMG
• Michael Della Penna, Chief Strategy Officer, InMarket
• Tim Ferris, Head of Precision Marketing, Dunkin’ Brands

This invitation-only gathering at Bistrot Leo in New York on January 12 at 4 p.m. EST will highlight the tactics that marketers are putting to work in the year to come, including:

• How real-time data is empowering marketers to keep pace with changing consumer behaviors
• Insights into what data is telling us about new and hybrid steps in the transformed shopping journey in 2022
• Tactics across channels — from mobile to display to video and more — for maximizing ROAS in a privacy-first world
• The big takes on 2022 — what our experts expect, and what they’re doing next to drive growth

After the panel, stay for a cocktail networking hour to connect with other NYC marketing and agency leaders.

Please note: proof of vaccination will be required for admittance.

Agenda

4:00 p.m. EDT
Registration

Sign in, mingle and settle in for the panel.

4:15 p.m. EDT
Panel Begins

We’ll dive into tactics to stay in tune with changing customer needs, maximize ROAS, and operate in a privacy-first world.

5:00 p.m. EDT
Cocktail Hour

Connect with other marketing and advertising leaders over a cocktail and casual networking.

See Full Day

Speakers

  • speaker
    Jim CooperDIGIDAY/WORKLIFEEDITOR-IN-CHIEF
  • speaker
    Michael Della PennaINMARKETCHIEF STRATEGY OFFICER
  • speaker
    Joe DoranEPSILONCHIEF PRODUCT OFFICER
  • speaker
    Jason HartleyPMGHEAD OF SEARCH, SOCIAL AND SHOPPING
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Venue

Bistrot Leo

60 Thompson St New York
NY 10012