Welcome to the Digiday Future of Work: Leadership Forum. Please join us in our working session as we tackle some of the biggest challenges facing our industries as it relates to leadership in this time of disruption. Bring your challenges, opportunities and be prepared to chat with fellow attendees about the future of work as we know it.

Like many organizations, UNICEF USA has had to pivot its approach to respond to COVID-19. On top of supporting our workforce, the organization has been supporting UNICEF’s massive global response at the same time. In this session, hear from Unicef UAS’s CMO, Shelley Diamond, as she walks us through how your brand is a mark of trust in a time of crisis and how to successfully pivot your organization’s communications strategy in a time of need. From communicating with partners on creative solutions for the public, and keeping up with the intense local and political news trends, while tapping into your own opportunities of support. 

Maintaining and hiring the best talent to help businesses thrive is perhaps more important than ever. Businesses can no longer rely on some of the more compelling parts of workplace culture synonymous with their companies before the pandemic, to attract talent. This session will take a look  at what businesses are starting to do in order to bring back the human element to the workplace — ensuring that the long term strategies align with an overall sense of purpose driving business growth.