Digiday Live: Cory Haik on how Mic builds stories for platforms
For millennial-focused publisher Mic, platforms are the future.
The media company’s chief strategy officer Cory Haik took the stage at the Digiday Publishing Summit in Key Biscayne to share Mic’s multi-platform approach to storytelling. Instagram has been a particular area of growth because of its strong micro-communities of social justice-minded individuals and their followings. “It’s working for us,” says Haik.
Using the example of Jamilah King’s piece “23 Everyday Actions Punishable By Death If You’re Black in America,” Haik goes deep into how the article went from about 300 words on Mic.com to a viral video with over one million views and featuring celebrities such as Alicia Keys, Chris Rock and Rihanna.
“These stories don’t look like the same ones I worked on when I worked at the Washington Post, but they’re made for social and made to live in a very distributed environment,” said Haik.
IBM, Kellogg’s and GLOW take top honors at the Digiday Content Marketing Awards
IBM, Kellogg’s and GLOW took top honors at Thursday’s Digiday Content Marketing Awards Gala, which was attended by MTV, Farmers Insurance and Crocs among others.
Dotdash wins Publisher of the Year at the Digiday Publishing Awards
Other winners include The Players' Tribune for Best New Vertical and Onion Labs for Best Content Studio.
Member ExclusiveE.l.f. Beauty CEO Tarang Amin: ‘The consumer knows what she wants, and she wants it now’
Since Tarang Amin joined e.l.f. Beauty four years ago, the cosmetics brand has become one of the most buzzed about in the industry.
SponsoredPublishers: Assessing risk and ensuring payments in times of crisis
As the industry navigates the continued impacts of COVID-19, here’s the questions publishers should ask their programmatic partners or ad management providers to protect themselves from clawbacks and lost revenue.
Brands new and old are cashing in on ‘active beauty’
Eager to capitalize on the well trend trend, beauty brands are creating product lines meant to be best for the most rigorous sweat session.
Member ExclusiveOffice Hours with Stella Bugbee, president and editor-in-chief of The Cut
Bugbee has led the women’s vertical of New York magazine since 2012 and was recently promoted from its editorial director to president and editor-in-chief.