‘It’s a Faustian agreement’: Bloomberg Media talks about the dilemma of platform publishing
At the Digiday Publishing Summit Japan in June, publishers gathered to share their success and challenges in expanding into Asian markets. We made the best sessions from that summit available on iTunes and Stitcher through Digiday Live, a podcast series from Digiday that features the best conversations and presentations from the summits we host around the world, all downloadable for easy listening.
In the latest episode of the podcast, Bloomberg Media talks about what it’s coming up against in the region. Parry Ravindranathan is managing director for Bloomberg Media’s business across EMEA and APAC. He spoke at the Digiday Publishing Summit in Japan in June about Bloomberg’s reticence when it comes to platform distribution, the challenge of hiring for digital video and competing with entrenched local media players for ad dollars.
On platforms: “It’s both an opportunity and a challenge. I don’t fully understand the economics of the model for a big media publisher like us […] it’s a Faustian agreement. They could change the rules tomorrow and we could be stuck.”
Want to hear more international summit highlights? Listen to other sessions from the Digiday Summit Japan below.
- How the Financial Times balances advertising with a subscription model in the AIPAC region.
- How Time Inc. builds loyal audiences at scale.
IBM, Kellogg’s and GLOW take top honors at the Digiday Content Marketing Awards
IBM, Kellogg’s and GLOW took top honors at Thursday’s Digiday Content Marketing Awards Gala, which was attended by MTV, Farmers Insurance and Crocs among others.
Dotdash wins Publisher of the Year at the Digiday Publishing Awards
Other winners include The Players' Tribune for Best New Vertical and Onion Labs for Best Content Studio.
Member ExclusiveE.l.f. Beauty CEO Tarang Amin: ‘The consumer knows what she wants, and she wants it now’
Since Tarang Amin joined e.l.f. Beauty four years ago, the cosmetics brand has become one of the most buzzed about in the industry.
SponsoredPublishers: Assessing risk and ensuring payments in times of crisis
As the industry navigates the continued impacts of COVID-19, here’s the questions publishers should ask their programmatic partners or ad management providers to protect themselves from clawbacks and lost revenue.
Brands new and old are cashing in on ‘active beauty’
Eager to capitalize on the well trend trend, beauty brands are creating product lines meant to be best for the most rigorous sweat session.
Member ExclusiveOffice Hours with Stella Bugbee, president and editor-in-chief of The Cut
Bugbee has led the women’s vertical of New York magazine since 2012 and was recently promoted from its editorial director to president and editor-in-chief.