Welcome to Digiday’s Publishing Summit! Upon arrival, head to the Digiday registration desk to check in and receive resources on the days ahead. Please make sure to wear your name badge for all event functions!

Welcome to the Digiday Publishing Summit. We’ll kick off mainstage content with a look at the key trends in digital media and publishing.

In this session we will discuss how leading digital publishers are managing the sudden influx and use of AI across their organizations. We’ll explore real-world opportunities and challenges that face editorial leaders in the newsroom as well as how the technology has impacted workflows, revenue strategies, and overall organizational efficiencies. While original premium content remains a core strategy, gain insights into how publishers are leveraging the use of AI to drive innovation, enhance content exploration, and optimize audience engagement.

As publishers seek out solutions to signal loss, privacy-compliant activation and measurement present opportunities for leveling up business outcomes. Comscore details how publishers can transition into putting their data to work for new monetization paths and evolve their measurement strategy.

In this session we will discuss valuable insights into the strategic considerations, and cultural nuances faced when expanding operations across international borders. Discover the key market differences, audience behaviors, and content preferences that necessitate adaptation and localization strategies. Learn how to navigate compliance requirements, establish partnerships with local stakeholders, and build a strong presence in the highly competitive US digital media landscape.

When it comes to sports outside of the Big Four (football, baseball, basketball and hockey), it can be difficult to find premium-tier coverage. Not only that, but without the consistency of even bi-weekly events, how can publishers stay on top of these moments? By leveraging key partnerships, The Athletic has been able to augment its subscriptions with sponsored coverage of sports like Formula 1 and tennis. Learn from CCO Seb Tomich about how these dual revenue streams bolster the newsroom and work in tandem to elevate the readers experience.

In this session, will delve into the remarkable journey of Vice Media, a media giant that faced financial adversity and is emerging stronger than ever. Join us as we explore how Vice Media navigated the challenging waters of Chapter 11 and is now charting a new course for the future. Learn about the lessons learned, the innovative strategies employed, and the visionary leadership that is propelling Vice Media forward.

Grab a coffee before heading into our Town Hall!

Publishers only. 

This open and honest discussion group will chat through the challenges and opportunities currently being faced in the industry. This will be conducted under Chatham House Rules.

The last 30 minutes of the Town Hall will be dedicated to Sandbox Sessions:

5:15pm — Viafoura

5:25pm — Opinary – 1st party data – why not just ask?!

5:35pm — Ceros – Unlocking Revenue: Going to Market with Ceros

Invitation only

For the convenience of yourself and others, please wear your name badge.

Cocktails provided by Wurl

Round 1! Pre-registration is required.

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and media companies, and build valuable business relationships. Please make sure to wear your name badge for all event functions!

Now taking place in the Ritz Carlton Ballroom where we had our main stage sessions earlier in the day.

Cocktails provided by Comscore

Open to all ticketed guests

Continue networking with casual cocktails. Please make sure to wear your name badge!

End the day with fellow attendees for a casual meal right down the street from the summit. Digiday has made a group reservation so you can enjoy a great meal while at Digiday’s Summit. Sign up at the registration desk. Costs are at your own expense.

Sign up at the registration desk to reserve a spot in a tennis clinic courtesy of Digiday.

While registration re-opens, breakfast will be served courtesy of Digiday.

Welcome back to Day 2 of our mainstage content.

In this talk, we will chat with Blavity on the value of creating strategic partnerships with other brands to help drive business growth. Blavity, the leading voice for Black millennials and Gen Z, has mastered the art of fostering meaningful connections and leveraging collective strength to drive change. In this session, dive deep into the strategic framework that underpins Blavity’s collaborations, from forging authentic relationships with influencers to co-creating transformative content and events. Gain exclusive insights into how Blavity identifies synergistic opportunities, navigates cultural intersections, and amplifies diverse voices through strategic partnerships.

The digital video advertising space continues to see growth. New ad-supported subscription tiers are prompting rises in streaming viewership, and programmatic display ad spend is largely going toward video. As growth continues, it’s critical for publishers to connect the dots between CTV and digital video to ensure they can drive even more performance, efficiency, and transparency in 2024. In this Digiday Publishing Summit session, Ian Samuel, PubMatic’s RVP of Customer Success, East, will lead a discussion about the top trends driving video growth, what remains crucial to secure buyer dollars, and how to rise ahead of the competition with a supercharged video strategy in 2024.

In this session we will dive into the unique content strategies that have fueled Condé Nast’s commercial revenue growth. We’ll explore how Condé Nast is pioneering the incorporation of attention metrics into ad deals, providing advertisers with more valuable insights than ever before.

If you’re trying to forecast the impact a Customer Data Platform (CDP) will have on your
business, this session is for you.

Buying technology is never “easy,” but with the martech space continuing to sprawl and CFO scrutiny at its highest point in years, getting buy-in from leadership for additional investments is harder than ever before.

In this session, we’ll share the best practices we’ve developed from working with hundreds of customers across the globe that have helped them quantify the impact of a CDP, build organizational buy-in, and deliver successful projects.

We’ll share:
● An ROI framework with two key dimensions
● KPIs our customers use to measure success
● A basic formula to calculate ROI for your organization

You’ll leave this session with actionable next steps and plenty of examples to kick off your organization’s journey to making the most of your first-party customer data.

Join us for an insightful conversation delving into the innovative event strategy behind Apartment Therapy, the premier platform for all things home and design. Discover how Apartment Therapy curates captivating experiences that resonate with their diverse and engaged community. From virtual gatherings that bridge geographical gaps to immersive in-person events that celebrate creativity and lifestyle, this session will unveil the meticulous planning, creative thinking, and audience-centered approach that drive Apartment Therapy’s event success.

FT Strategies, the consultancy from the Financial Times, works with organizations globally to build valuable relationships with their customers and grow their businesses. A key component of this is audience diversity (or reaching new audiences) and in this session, FT Strategies will share the methodologies and learnings from their work in this area, including how the Financial Times approaches this.

Join us for a live recording our of Digiday Podcast. With the elections coming up and momentum from various industry events putting the need for ad tech and advertisers to find ways to support news publishers, we’ll take a look at what to expect as we end 2023 and head into election cycle of 2024.

Enjoy some refreshments with fellow attendees.

Lunch will be served courtesy of Digiday.

Lunch will be served courtesy of Seedtag

Invite Only

This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends.

Open to all

Round 2! Pre-registration required.

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and media companies, and build valuable business relationships. Please make sure to wear your name badge!

Cocktails provided by Zuora

Open to all ticketed guests.

Continue networking with casual cocktails. Please make sure to wear your name badge!

Enjoy the last night of the summit with fellow attendees for a casual meal at a nearby restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

Breakfast will be served courtesy of Digiday.

As advertisers are grappling with the loss of third-party cookies and privacy regulations across the globe, publishers have been building out and investing in first-party data offerings in response. They’re finding opportunities to monetize data from owned properties through partnerships, as well as to power their own marketing efforts and provide more value to advertisers. In this session, hear one publisher share their strategy and investments in their first- party data interface.

Virtually all publishers are at some stage in the process for preparing for the day when the third-party cookie is no longer available as the online identity backbone. In this session, hear where one publisher is in the process of activating its updated identity approach.

Join us for this session on how publishers are interacting and building their audience on new and updated social platforms, Threads and X.

Publishers today are caught between the demands of revenue generation, operational efficiency and creative excellence. Automating operational tasks can assist in achieving these goals. 

Hear findings from Theorem-led research across publishers, and learn from ad sales teams and ad operations teams about the pain points/blind spots affecting publishers today, suggestions to remove them and how to optimize your teams to drive more revenue.

In this short talk, U of Digital Founder & CEO Shiv Gupta will discuss the state of programmatic selling in 2023 with an eye on the future. What makes it hard, how you can be successful, key trends to be aware of and prepared for, etc. He’ll also introduce an exciting new partnership between U of Digital and Digiday that will help sellers navigate the programmatic space more effectively.

We’ll wrap the summit by going over the key takeaways from the three days of content.