Welcome to Digiday’s Publishing Summit!

Upon arrival, head to the Digiday registration table to check in and receive resources on the days ahead.

Join us as we welcome everyone and open the summit by going over key trends and challenges in the industry.

When a digital publisher is too focused on maximizing revenue from sponsored content and has not paid enough attention to the user experience, users may feel like they are being bombarded with ads and sponsored content, which can be off-putting and cause them to disengage. In this session, Adam McClean, Chief Product Officer of Dotdash Meredith will explain how digital publishers need to rethink approaches to sponsored content by creating high-quality, engaging content that provides value to users through prioritizing user research and testing, as well as a more strategic approach to product integration and advertising.

You’ve heard a customer data platform (CDP) can help you and your team build first-party data assets, diversify revenue sources, and prepare for third-party cookie deprecation. Sounds great, but where do you begin? How do you make sure your CDP project is a success? BlueConic recently surveyed its publishing customers to hear what advice they have for their peers, and to get a pulse on how publishers are purchasing, staffing, and leveraging their CDP investments.

First Priority: First-Party Data As the removal of the third party cookie is inevitable, publishers are looking at ways to monetize first-party data. In this session, hear Mary Murcko, Chief Revenue Officer at TheSkimm explain their strategy behind using first-party data to drive revenue through targeted advertising and content recommendations, while also taking steps to protect its subscribers’ privacy and comply with applicable laws and regulations.

Join us for a session with our sponsor, Intent IQ, for a workshop on the industry’s most pressing issues.

In this session, Leilani Han, executive director of commerce at Wirecutter, will share insights on consumer spending patterns during the current recessionary climate. With access to a vast amount of data as a publisher, Wirecutter can offer unique perspectives on how to keep readers spending even when budgets are tight. Attendees can expect to learn about the latest trends in consumer behavior and actionable strategies for consumer revenue teams to maintain revenue growth in challenging economic times.

Dive into the current and future states of commerce content with our sponsor, impact.com, as they discuss the findings of their upcoming global State of the Industry report.

In this session, Megha Garibaldi, Chief Growth Officer at The Atlantic, will share insights into the publication’s strategy for building a path to 1 million subscriptions. She will discuss how The Atlantic is navigating the current economic climate and growing its subscriber base through innovative paywall strategies and targeted acquisition tactics. Garibaldi will also explore the future of subscriptions and consumer revenue for publishers, and how The Atlantic plans to stay ahead of the curve in this rapidly evolving space.

Enjoy some refreshments with fellow attendees.

Round 1!

Join this open and honest discussion to delve into the challenges and opportunities in the industry. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its’ infamous Challenge Board.

The last 30-minutes are reserved for partner presentations.

Switchboard Software: 5:15 p.m.

CafeMedia: 5:25 p.m.

Pantheon: 5:35 p.m. – What Audiences Want – and Don’t Want – from Your Digital Experience

By invitation only.

Round 1!

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships. Pre-registration is required.

Join us for a cocktail to wrap day one of the summit. Open to all.

Cocktails provided by BlueConic

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your own discretion.

Enjoy some after hours cocktails with fellow attendees.

Breakfast will be served courtesy of Digiday.

Welcome to Day 2 of the Digiday’s Publishing Summit.

Join this session for insight from our partner to hear what challenges and opportunities there are in the media industry.

In this session, Lindsey Abramo the Chief Revenue Officer of the Leaf Group will dive into the company’s experiential event investments that are aimed at creating unique and memorable experiences for consumers while also providing opportunities to showcase its brands and engage with its target audience in a meaningful way. Walk away knowing what live events and experiences are worth pursuing to stay at the forefront of emerging trends and continue to deliver value to customers and shareholders.

Join us for a panel with industry leaders in which you will hear about upcoming trends for 2023 in the world of video, such as SPO, in-stream vs. out-stream, and contextual.

As Chat GPT-3 emerged a few months ago as the most quickly adopted technology in human history, publishers are now scrambling to devise a strategy to understand and benefit from this innovation. Hear from Ingenio Media’s President, Josh Jaffe, who has been publishing content leveraging AI-powered large language models such as GPT-3 for more than two years. It will be discussed how the new technology will disrupt current distribution models and how it can be used to enhance the user experience through dynamic content creation and collection. In this no-holds barred session, all the successes — and failures — of the past few years will be revealed with an eye toward arriving at a shared vision of how the digital publishing industry can adopt strategies that enable it to profit from the next big industry shift.

How can you create meaningful content that garners deep engagement? Focusing on innovative and bespoke executions that speak directly to your audience is a key way to not only reach them, but resonate with them. Join this session to learn how to maximize your own brand voice and creative expertise along with expert tools to bring campaigns to life.

In this session, hear from Sherry Phillips, Chief Revenue Officer of Forbes publishing speak to the media company’s revenue diversification tactics that attract its target audience, and how it has been able to generate revenue, beyond advertising, through brand partnerships.

Extracting the real monetary value of your advertising business is critical to long-term engagement from both advertisers and audiences, alike. Until now, highly granular data on campaigns and creatives running on your sites hasn’t been connected to audience behavior data. Piano will reveal how publishers can now obtain these metrics and start make more informed decisions about advertising campaigns, audience and data acquisition, editorial planning, subscription offerings and marketing strategies.

In recent years BuzzFeed’s programmatic business was growing and in fact the fastest-growing part of BuzzFeed’s business. More recently, BuzzFeed had also been experimenting with new programmatic ad formats, such as shoppable ads and programmatic audio ads, as a way to drive more revenue. In this session hear Michele DeVine, vice president of programmatic and commerce partnerships with BuzzFeed share their most recent efforts.

Enjoy some refreshments with fellow attendees.

Round 2!

Join this open and honest discussion to delve into the challenges and opportunities in the industry. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its’ infamous Challenge Board.

The last 30-minutes are reserved for partner presentations.

Wit Strategy/Al Jazeera: 12:10 p.m.

Viafoura: 12:20 p.m. – Data-driven tactics for growing subscriptions and fighting churn

Liveramp: 12:30 p.m. 

Lunch will be served courtesy of Digiday.

Lunch will be served courtesy of Admiral.

Use this time to get some fresh air, catch up on emails or take a quick nap. We’ll see you back at the conference at 6pm.

Join our sponsors Rise and Human for some afternoon refreshments and snacks at El Sabor.

Open to all registered attendees

Join Digiday’s editorial team and other attendees in a working session of your choice. We’ll split into groups and come up with solutions to some of the key challenges discussed during the Town Halls. 

Group 1: The Future of Ad Revenue

Group 2: The Future of Non- Ad Revenue

Round 2!

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships. Pre-registration is required.

Join us for a cocktail to wrap day two of the summit. Open to all.

Cocktails provided by WordPress

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your own discretion.

Enjoy some after hours cocktails with fellow attendees.

Breakfast will be served courtesy of Digiday.

Join us as we welcome everyone and open the summit by going over key trends and challenges in the industry.

Join this session for insight from our partner to hear what challenges and opportunities there are in the media buying industry.

It’s been a cold winter in the media industry with many companies announcing layoffs and hiring slowdowns. With so many publishers investing in podcast production since the pandemic, audio teams are not immune to the pressure the economy has put on media businesses. In this session, hear Steve Raizes, executive vice president of podcasting and audio at Paramount share his insights.

The data landscape is constantly changing and this next year will be no different. Come hear 3 predictions that you’ll want to keep an eye for when it comes to privacy, engagement, advertising, and most importantly customer data. You’ll walk away with things you can add to your own data strategies to help you prepare for years to come.

In this session, Katie Pillich, senior vice president of revenue operations at The Daily Beast, will discuss the publication’s subscription business and the innovative strategies that have helped it thrive in an increasingly competitive media landscape. Pillich will share insights on how The Daily Beast has leveraged data and technology to personalize content and grow its subscriber base, as well as how it has diversified its revenue streams through events and other offerings. Attendees will come away with actionable tips for building and scaling a successful subscription-based media business.

In this fireside chat, Jessica Kadden, senior vice president of programmatic sales at Penske Media Corporation, will discuss the organization’s programmatic advertising efforts. The chat will cover challenges and opportunities in programmatic advertising, the role of data in programmatic, and the future of programmatic. Jessica will share her experiences and expertise in the industry, discussing how Penske Media Corporation has used programmatic to enhance its marketing efforts and drive business growth. Attendees can expect valuable insights into the latest programmatic trends, strategies, and best practices, as well as a better understanding of how Penske Media Corporation is leveraging this technology.

Hear a summary and key takeaways from all of our sessions.