When thinking about programmatic marketing, it needs to be seen as a maturing media channel. We are no longer seeing the traditional programmatic ads the industry is accustomed to, but rather sophisticated content. From hyper-personalized ads, to contextual targeting, programmatic is expanding faster than ever, including a more focused look in both video and audio advertising. At the Digiday Programmatic Marketing Summit we will be breaking down the most important trends and challenges in the industry.
We’re still programming this event. Check back soon for more details.
72%Director-level and above
80%Agency & brand leaders
The Ritz-Carlton, Rancho Mirage