Welcome to Digiday’s Programmatic Marketing Summit!

Please register for the event, grab a drink, and chat with fellow attendees all before Day 1’s mainstage content kicks off.

Join us as we open the event and go over key trends.

In the rapid evolution of the programmatic business, let’s take a view from the top. We’ll dive into some truths and lies surrounding this industry as well as the general direction it’s all headed.

When you think of programmatic we need to think of it as a maturing media channel. We are no longer seeing the traditional programmatic ads the industry is accustomed to, but rather sophisticated content. In this session, we will dive into how infrastructure changes will support audience demand.

Join us for a session with our sponsor for a workshop on the industry’s most pressing issues.

Hyper-Personalized ads have been the industry norm for years targeting audiences based on overall segmented interests. Hyper- Relevant ads offer opportunistic moments to target audiences based on their immediate interests, inspiring individuals to make purchase decisions in the moment instead of a nurtured overtime approach. Join this session for clarity on hyper- relevant ads and what scenarios they are best used in.

In this day in age, agencies must stay up-to-date with the latest advancements in data privacy and security technologies, such as blockchain and artificial intelligence, to stay ahead of the curve and ensure that their data practices are secure and compliant. In this session, we’ll dive into proactive and reactive strategies to evolving technologies and consumer privacy concerns.

Enjoy some refreshments with fellow attendees.

Join this open and honest discussion to delve into the challenges and opportunities in the industry. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its’ infamous Challenge Board.

By invitation only.

Round 1!

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Join us for a cocktail to wrap day one of the summit. Open to all.

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your own discretion.

Enjoy some after hours cocktails with fellow attendees.

Breakfast will be served courtesy of Digiday.

Join this open and honest discussion to delve into the challenges and opportunities in the industry. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its’ infamous Challenge Board. We’ll split into groups and come up with solutions to some of the key challenges discussed on Day 1.

Enjoy some refreshments with fellow attendees.

Three years ago, brands took a huge risk in beginning to bring a lot of advertising solutions in-house, but what happened? As we continue to navigate out of this pandemic, brands have had to steer a course that encompasses these challenges on top of digital’s quickly shifting landscape. When brands need to turn back to agency partners, is this the end of in-housing?

Join us for a session with our sponsor for a workshop on the industry’s most pressing issues.

As buyers wrestle with competitors on how to win over new business since the elimination of the third- party cookie, business leaders are making predictions on how to capitalize in this changed marketplace. In this session, hear an agency executive’s assessment of the opportunities and challenges among competitors developing ID solutions and what they anticipate will be required to win over new business.

Join us for a session with our sponsor for a workshop on the industry’s most pressing issues.

Hospitality, leisure, entertainment, manufacturing and transportation are among the industries hardest hit by the pandemic. As vaccinations go up across the country, life is slowly bearing some semblance of normal, and consumer spending is projected to be robust through the rest of 2021, and beyond. In this session, we will cover how marketers could leverage programmatic to accelerate their respective recoveries, and the strategies they can employ to stand out amidst heavy competition in the ad marketplace.

Lunch will be served courtesy of Digiday.

Use this time to get some fresh air, catch up on emails or take a quick nap. We’ll see you back at the conference at 6pm.

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Join us for a cocktail to wrap day two of the summit. Open to all.

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your own discretion.

Enjoy some after hours cocktails with fellow attendees.

Breakfast will be served courtesy of Digiday.

Welcome to Day 3 of Digiday’s Programmatic Marketing Summit!

While our industry has placed greater emphasis around investing in and supporting minority-owned, operated and targeted media companies, our advertising ecosystem is in need of a sustainable infrastructure chain – one that removes legacy barriers to equitable financial opportunity and fair representation of underserved and ethnically diverse suppliers. Brands who have the right tools, information, partners and technology to understand how best to align marketer values with the audiences they need to serve will win. In this session, hear a leading agency executive explore implicit bias that lives within the programmatic ecosystem and provide some best practices to ensure all stakeholders are accountable to ensuring the right media vendors are considered and not eliminated.

Join us for a session with our sponsor for a workshop on the industry’s most pressing issues.

In recent years, tech giants have committed to a series of changes in a bid to tighten user privacy. They present advertisers with a conundrum and force a move away from their perfect science. While most are unprepared, this cookieless future presents an opportunity for marketers to be more intentional — and less creepy— with their advertising. With clicks, views and visits in the rearview mirror, can “contextual advertising” be the answer? And how can we get more granular and creative than merely placing ads for running shoes on a news article about running? And, as the rate of vaccines continues to improve, how are buyers thinking about contextual targeting, particularly with the industry’s increasing emphasis on data?

Join us for a session with our sponsor for a workshop on the industry’s most pressing issues.

Progress has been made to restore public life to pre-COVID times, however, people are still spending the majority of their time at home. Join this session to hear us discuss what this means for DOOH.

Hear a summary and key takeaways from all of our sessions.