The guideline to programmatic marketing will continue to be rewritten as an inconsistent vaccine rollout — along with the demise of the third-party cookie and rise in opportunistic channels — ushers in a new era for the medium.

These factors, and many others, are reshaping this part of the industry. Hear from experts and analysts on how they’re bracing for these changes and what it means to be competitive in programmatic marketing in this new landscape. What are the hurdles in reaffirming a strong programmatic marketing strategy and where is there opportunity within new channels? What impacts will the Great Resignation have on the industry? As infrastructure shifts to support audience demand, how will the bid process be impacted? Explore these topics with us over three days at the Digiday Programmatic Marketing Summit.

Please note: The health and safety of attendees is our top priority which is why we’re requiring proof of vaccination prior to the event and masks to be worn indoors. You can find more about our Covid protocols here.

Agenda

2:00 p.m. PST
Registration Opens
Ambassador Ballroom Foyer

Welcome to Digiday’s Programmatic Marketing Summit! Upon arrival, head to the Digiday registration table to check-in and receive resources on the days ahead.

2:30 p.m. PST
Opening Remarks
Ambassador Ballroom 1-4

Join us as we welcome everyone and open the summit by going over key trends and challenges in the industry.

speaker

Tim Peterson

SENIOR MEDIA EDITOR

DIGIDAY

speaker

Ronan Shields

SENIOR REPORTER, ADVERTISING TECHNOLOGY

DIGIDAY

2:40 p.m. PST
The Role of Programmatic in an Omnichannel World
Ambassador Ballroom 1-4

What impact is programmatic media having on your business, overall and how is it contributing to your results across all media platforms? In this session, Talia Arnold, head of strategy and planning at Exverus Media, will address all of these questions and more as she brings together data, insights, and advice on how best to use programmatic to support your wider marketing plan.

speaker

Talia Arnold

HEAD OF STRATEGY

EXVERUS MEDIA

speaker
Moderator
Tim Peterson
3:00 p.m. PST
Is the Future of TV Buying Programmatic?
Ambassador Ballroom 1-4

Join this session to hear from Scott Marsden, evp, media & analytics and vp, data & analytics, Jared Vail of Quigley-Simpson, as they share their perspectives on the future of TV buying and programmatic’s central role in defining new opportunities for brands. Learn how private marketplaces vs. open exchanges will influence the landscape and how KPIs and measurement approaches will shift due to programmatic buying. Additionally, gain insights into how programmatic can positively impact audience reach, bridging the gap between traditional and linear TV, and how agencies will need to look at their tech stack to enable TV programmatic buying. Finally, learn how real-time bidding will influence the industry and change the overall buying model.

speaker

Scott Marsden

EVP, MEDIA & ANALYTICS

QUIGLEY-SIMPSON

speaker

Jared Vail

VP DATA & ANALYTICS

QUIGLEY-SIMPSON

speaker
Moderator
Tim Peterson
3:20 p.m. PST
Brand Safety, Suitability and Attention Impacting the Customer Mindset
Ambassador Ballroom 1-4

Transparency between brands, marketers and consumers is more important than ever – and user privacy and brand safety are key factors leading us to a massive industry shift. Join Viant, along with leaders from Horizon Media and OMD, as we discuss the impact brand safety, suitability, and attention can have on the customer mindset.

speaker

Nate John-Grose

DIRECTOR, SALES

VIANT

speaker

Jason Lee

SVP, DIGITAL AND DATA STRATEGY

HORIZON MEDIA

speaker

Chantal Villain

SVP, SENIOR ACCOUNT DIRECTOR INTEGRATED MEDIA PLANNING

OMD

3:35 p.m. PST
Futureproofing Brands in a Cookieless World: The Key to Contextual Relevance
Ambassador Ballroom 1-4

In recent years, tech giants have committed to a series of changes in a bid to tighten user privacy, presenting advertisers with a conundrum on how to pivot and innovate to ensure they continue to reach audiences. As they search for solutions, a cookieless future presents an opportunity for marketers to be more intentional — and less creepy — with their advertising. With clicks, views and visits in the rearview mirror, can “contextual advertising” be an answer? How are buyers thinking about contextual targeting, particularly with the industry’s increasing emphasis on data? And how can we get more granular and creative than merely placing ads for running shoes on a news article about running? In this session, get a deep dive into these questions and best practices around how brands can Futureproof their businesses in a cookieless future with Molly Shultz, svp, integrated investment at UM Worldwide.

speaker

Molly Schultz

SVP, INTEGRATED INVESTMENT

UM WORLDWIDE

speaker
Moderator
Tim Peterson
3:55 p.m. PST
New Research: The State of Digital Media Targeting
Ambassador Ballroom 1-4

Hear the latest findings from new Digiday/Wiland research: How do brands and agencies plan to drive advertising performance while protecting consumer privacy? How truly prepared are media teams to move on from traditional identifiers? How is permissioned first-party data enabling prospect marketing and personalization at scale? Includes fresh insights into how in-house teams and agency partners are sharing responsibility to drive results.

speaker

Michelle Harness

DIVISION VP, DIGITAL AGENCY & PLATFORM SALES

WILAND

4:05 p.m. PST
Identity Resolution Post Cookie
Ambassador Ballroom 1-4

As buyers wrestle with competitors on how to win over new business since the elimination of the third- party cookie, business leaders are making predictions on how to capitalize in this changed marketplace. In this session, hear from Sarah Koch’s, vice president, group director, precision at GroupeConnect assessment of the opportunities and challenges among competitors developing ID solutions and what they anticipate will be required to win over new business.

speaker

Sarah Koch

VP GROUP DIRECTOR, PRECISION

GROUPECONNECT

speaker
Moderator
Ronan Shields
4:25 p.m. PST
Coffee & Networking Break
Ambassador Ballroom Foyer

​​Enjoy some refreshments with fellow attendees.

4:40 p.m. PST
Town Hall
Ambassador Ballroom 6,7

Exclusive to agencies

Join this Town Hall to go even deeper on key topics as we kick off these conversations with Digiday research and the infamous challenge board. This open and honest discussion group will chat through the challenges and opportunities currently being faced in the industry. This will be conducted under Chatham House Rules.

5:10 pm PST: Cognitiv – Deep Learning Powering Performance CTV

5:20 pm PST: KPM Marketing – Director of Agency Partnerships

5:30 pm PST: Xandr – Navigating the CTV Advertising Landscape with Xandr’s Premium Video Catalog

speaker

Meredith Tehan

SVP OF SALES

COGNITIV

speaker

Alex Chatfield

VICE PRESIDENT, MARKETPLACE DEVELOPMENT

XANDR

speaker

Elizabeth Cotogno

DIRECTOR OF AGENCY PARTNERSHIPS

KROGER PRECISION MARKETING

5:40 p.m. PST
VIP Welcome Reception
Masters Plaza Upper

By invitation only.

6:00 p.m. PST
8 Minute Meetings
Masters Plaza Lower

Round 1!

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

7:00 p.m. PST
Cocktail Reception
Masters Plaza Upper

Cocktails provided by Viant

Join us for a cocktail to wrap day one of the summit. Open to all.

8:00 p.m. PST
Dinner
Pinzimini Restaurant/ Patio

Don’t have dinner plans? Digiday has you covered! Join fellow attendees for a lively dinner and drinks. Sign up at the registration desk. Note – costs are at your own discretion.

9:30 p.m. PST
After Hours Hangout
Fireside Lounge
7:30 a.m. PST
Morning Yoga
Masters Plaza Lower

Enjoy some morning yoga before the start of day two of the summit.

8:30 a.m. PST
Breakfast & Registration Reopen
Ambassador East Patio / Ambassador Ballroom Foyer

While registration reopens, breakfast will be served courtesy of Digiday.

9:00 a.m. PST
The Challenge of Creativity and Creative Talent in Programmatic
Ambassador Ballroom 1-4

While most agencies today recognize that technology — and the insights it can provide — can be a major creative driver, integrating the two is not always an easy feat, especially when it comes to programmatic marketing. In this session, hear from David Gaines, CEO and founder of Media By Mother as he identifies the barriers to achieving programmatic digital creativity, the creative opportunities offered, and how the industry can work together to make brilliant creativity the norm.

speaker

David Gaines

CEO & FOUNDER

MEDIA BY MOTHER

speaker
Moderator
Ronan Shields
9:20 a.m. PST
Data Clean Rooms Potential in 2022
Ambassador Ballroom 1-4

Clean rooms developed by walled gardens are an extreme focus in 2022 since they provide advertisers with advanced analytics, attribution, and measurement making distributed data clean rooms the bright spot in the darkness that is ‘what to do about the third party cookie disappearance?’ In this session, hear from Marc Rossen, svp, investment & activation analytics at Omnicom Media Group discuss the theorized potentials of clean rooms and how advertisers can best utilize them immediately.

speaker

Marc Rossen

SVP, INVESTMENT & ACTIVATION ANALYTICS

OMNICOM MEDIA GROUP

speaker
Moderator
Tim Peterson
9:40 a.m. PST
We Don’t Need to Compromise Scale: The Future of Audience Targeting in Programmatic
Ambassador Ballroom 1-4

The looming impact of data, privacy and the uncertain future of cookies continues to keep us up at night. From navigating the challenges in CTV targeting to the fragmentation of identifiers and the inefficiencies of currently proposed solutions, these complexities are compounded by the need for addressability and scale in private marketplaces. While these platforms typically deliver when the requirement is a behavior, accuracy often suffers when the objective is to reach consumers with specific attitudes or sentiments. Hear how EMX’s Data Connected Marketplace is addressing these challenges in CTV and omnichannel media by helping media buyers reach attitudinal audiences without compromising scale. Don’t miss this inside perspective on what works, what doesn’t and what’s next in cookieless audience targeting.

speaker

Michael Zacharski

CEO

ENGINE MEDIA EXCHANGE (EMX)

9:50 a.m. PST
Panel: Programmatic Inclusion Strategy
Ambassador Ballroom 1-4

It takes a strategic approach to enable inclusivity in media. This panel session will define what good looks like and how to get there, as well as the steps brands should be taking to make sure the brand is approaching inclusive media with authenticity. In this session, hear from Kerel Cooper, president of advertising at Group Black, Dr. Susan Dorfman, president & CEO at CMI Media Group, and Khari Motayne, director of inclusive strategy at Direct Agents.

speaker

Kerel Cooper

PRESIDENT OF ADVERTISING

GROUP BLACK

speaker

Dr. Susan Dorfman

PRESIDENT & CEO

CMI MEDIA GROUP

speaker

Khari Motayne

DIRECTOR OF INCLUSIVE STRATEGY

DIRECT AGENTS

speaker
Moderator
Tim Peterson
10:10 a.m. PST
Building a Full-Funnel Strategy With Programmatic
Ambassador Ballroom 1-4

Wondering how programmatic best fits in your marketing funnel? Join this session to bust programmatic myths and examine key case studies to learn how to build a full-funnel programmatic strategy.

speaker

Allie Shaffer

ACCOUNT MANAGER, TEAM LEAD

STACKADAPT

10:25 a.m. PST
How CPGs Are Preparing for the Demise of the Third-Party Cookie
Ambassador Ballroom 1-4

How are CPGs preparing for the demise of the third-party cookie? In this session, hear Marykate Byrnes, director of media & growth at La Colombe Coffee Roasters speak about how La Colombe and other CPGs can continue to grow and scale once third-party cookie changes come into effect. 

speaker

Marykate Byrnes

DIRECTOR OF MEDIA & GROWTH

LA COLOMBE COFFEE ROASTERS

speaker
Moderator
Tim Peterson
10:45 a.m. PST
Coffee & Networking Break
Ambassador Ballroom Foyer

Enjoy some refreshments with fellow attendees.

11:00 a.m. PST
Town Hall
Ambassador Ballroom 6,7

Exclusive to agencies

We’ll come up with solutions to some of the key challenges discussed during the previous Town Hall.

11:30 am PST: ironSource – In-App Insiders 

11:40 am PST: Broadsign – Programmatic DOOH: Measuring the last true Mass Medium

11:50 am PST: Captify

speaker

Mike Schoelch

VP, SALES

IRONSOURCE

speaker

Drew Thachuk

DIRECTOR OF BUSINESS DEVELOPMENT

BROADSIGN

speaker

Brendan Condon

CHIEF REVENUE OFFICER

CAPTIFY

speaker

Kenneth Lynch

NATIONAL DIRECTOR OF PROGRAMMATIC SALES

CAPTIFY

12:00 p.m. PST
Lunch
Ambassador East Patio

Lunch will be served courtesy of Digiday.

12:00 p.m. PST
360 Workshop With Bidtellect
Ambassador Ballroom 5

Invite only – lunch will be served.

The Future of Context-Driven Technology

The cookieless future is approaching, so what do advertisers, programmatic platforms, and technology providers need to make reaching interested consumers successful? A holistic approach is key: combining first-party audiences, advanced, context-driven targeting, optimizing down to the placement level, and more. Bidtellect CEO Lon Otremba discusses where programmatic technology can take you in the cookieless world.

speaker

Lon Otremba

CEO

BIDTELLECT

1:00 p.m. PST
Afternoon Activity

Use this time to get some fresh air, catch up on emails or take a quick nap. We’ll see you back at the conference at 6pm.

6:00 p.m. PST
8 Minute Meetings
Masters Plaza Lower

Round 2!

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

7:00 p.m. PST
Cocktail Reception
Las Hadas Pool

Cocktails provided by AdColony

Join us for a cocktail to wrap day two of the summit. Open to all.

8:00 p.m. PST
Dinner
Pinzimini Restaurant/ Patio

​​Don’t have dinner plans? Digiday has you covered! Join fellow attendees for a lively dinner and drinks. Sign up at the registration desk. Note – costs are at your own discretion.

9:30 p.m. PST
After Hours Hangout
Fireside Lounge
8:30 a.m. PST
Breakfast
Ambassador East Patio

Breakfast will be served courtesy of Digiday.

9:00 a.m. PST
Bayer’s Programmatic In-Housing Efforts
Ambassador Ballroom 1-4

Programmatic in-housing has long been the underdog approach for brands because of the historic reputation that agencies are able to strike deals with platforms and publishers that span multiple clients, and thus, secure lower rates through these bulk buys than a brand going it alone. However, in 2019 within the first six weeks after stripping out its agency and negotiating large agency rates, Bayer was able to reduce its programmatic buying costs by $10 to $11 million. Now, after the several turbulent years that followed 2019, hear Paul Gelb, Chief Marketplace Officer at Bayer share how the brand’s continued in-housing efforts have served them.

speaker

Paul Gelb

CHIEF MARKETPLACE OFFICER

BAYER

speaker
Moderator
Tim Peterson
9:20 a.m. PST
The Future of Ad Addressability
Ambassador Ballroom 1-4

In this session, Amazon Ads will have a conversation with Trish Reilly from Mindshare on how to rethink the old ways of ad addressability and measurement to deliver relevant messages and help build trust with customers.

speaker

Keerat Sharma

DIRECTOR, AMC AND AD TECH SOLUTIONS

AMAZON ADS

speaker

Trish Reilly

PROGRAMMATIC PRACTICE LEAD

MINDSHARE

9:35 a.m. PST
Attention Metrics Getting Attention
Ambassador Ballroom 1-4

Media buyers are looking for new ways to measure success, and one promising subset of the measurement space is focused on attention metrics. Using passive eye-tracking technology, it aims to get to a holistic view expressed in a single metric, whether that’s behavioral- or outcome-based. In this session, hear Ed McElvain, evp, director of P3 ruminate on attention metrics’ overall relevance and utility.

speaker

Ed McElvain

EVP, DIRECTOR OF P3

MEDIAHUB WORLDWIDE

speaker
Moderator
Ronan Shields
9:55 a.m. PST
Optimizing In-Flight for Brand Awareness: A Case Study with LoopMe & Carat
Ambassador Ballroom 1-4

Historically, media campaigns have been optimized based on metrics like VCR or CTR. LoopMe moves beyond proxy metrics and optimizes directly towards the brand outcome in real-time.

LoopMe’s Crystal Shelton and Carat’s Catherine Son will share a case study for a financial services client showing how pre-qualified audiences and in-flight optimization directly towards brand survey results drove incremental lift. This session will explore:
•Building audience segments based on the most recent and relevant opt-in data
•How to shift focus to deliver the outcomes that advertisers truly value (awareness, consideration, purchase intent, brand affinity, and more)
•Measuring ad effectiveness that drives brand outcomes with real-time AI optimization

speaker

Crystal Shelton

VP, STRATEGIC PARTNERSHIPS

LOOPME

speaker

Catherine Son

ASSOCIATE DIGITAL DIRECTOR

CARAT

10:10 a.m. PST
How Publishers Are Preparing for the Demise of Third-Party Cookies
Ambassador Ballroom 1-4

In this session, hear Rachel Pasqua, CMO & global lead of client marketing at Prohaska Consulting provide an overview of how publishers are preparing for life after the third-party cookie.

speaker

Rachel Pasqua

CMO & GLOBAL LEAD, CLIENT MARKETING

PROHASKA CONSULTING

speaker
Moderator
Tim Peterson
10:30 a.m. PST
A View From The Top

In the rapid evolution of the programmatic business, hear from  Shailley Singh, svp, product management & global programs at IAB Tech Labs close out the summit with a view from the top. We’ll dive into some truths and lies surrounding this industry as well as the general direction it’s all headed.

speaker

Shailley Singh

SVP, PRODUCT MANAGMENT & GLOBAL PROGRAMS

IAB TECH LAB

speaker
Moderator
Ronan Shields
10:50 a.m. PST
Key Takeaways
Ambassador Ballroom 1-4

Hear a summary and key takeaways from all of our sessions.

speaker

Tim Peterson

SENIOR MEDIA EDITOR

DIGIDAY

speaker

Ronan Shields

SENIOR REPORTER, ADVERTISING TECHNOLOGY

DIGIDAY

See Full Day

Speakers

  • speaker
    Talia ArnoldEXVERUS MEDIAHEAD OF STRATEGY
  • speaker
    Brendan CondonCAPTIFY CHIEF REVENUE OFFICER
  • speaker
    Kerel CooperGROUP BLACK PRESIDENT OF ADVERTISING
  • speaker
    Elizabeth CotognoKROGER PRECISION MARKETINGDIRECTOR OF AGENCY PARTNERSHIPS
  • speaker
    Dr. Susan DorfmanCMI MEDIA GROUPPRESIDENT & CEO
  • speaker
    David GainesMEDIA BY MOTHERCEO & FOUNDER
  • speaker
    Paul GelbBAYERCHIEF MARKETPLACE OFFICER
  • speaker
    Michelle HarnessWILANDDIVISION VP, DIGITAL AGENCY & PLATFORM SALES
  • speaker
    Nate John-GroseVIANTDIRECTOR, SALES
  • speaker
    Sarah KochGROUPECONNECTVP GROUP DIRECTOR, PRECISION
  • speaker
    Jason LeeHORIZON MEDIA SVP, DIGITAL AND DATA STRATEGY
  • speaker
    Kenneth LynchCAPTIFYNATIONAL DIRECTOR OF PROGRAMMATIC SALES
  • speaker
    Scott MarsdenQUIGLEY-SIMPSONEVP, MEDIA & ANALYTICS
  • speaker
    Ed McElvainMEDIAHUB WORLDWIDEEVP, DIRECTOR OF P3
  • speaker
    Khari MotayneDIRECT AGENTSDIRECTOR OF INCLUSIVE STRATEGY
  • speaker
    Rachel PasquaPROHASKA CONSULTINGCMO & GLOBAL LEAD, CLIENT MARKETING
  • speaker
    Trish ReillyMINDSHAREPROGRAMMATIC PRACTICE LEAD
  • speaker
    Marc RossenOMNICOM MEDIA GROUP SVP, INVESTMENT & ACTIVATION ANALYTICS
  • speaker
    Mike SchoelchIRONSOURCEVP, SALES
  • speaker
    Molly SchultzUM WORLDWIDESVP, INTEGRATED INVESTMENT
  • speaker
    Allie ShafferSTACKADAPTACCOUNT MANAGER, TEAM LEAD
  • speaker
    Keerat SharmaAMAZON ADSDIRECTOR, AMC AND AD TECH SOLUTIONS
  • speaker
    Crystal SheltonLOOPMEVP, STRATEGIC PARTNERSHIPS
  • speaker
    Anthony SilerKROGER PRECISION MARKETINGDIRECTOR OF MEDIA SALES
  • speaker
    Catherine SonCARATASSOCIATE DIGITAL DIRECTOR
  • speaker
    Meredith TehanCOGNITIVSVP OF SALES
  • speaker
    Drew ThachukBROADSIGNDIRECTOR OF BUSINESS DEVELOPMENT
  • speaker
    Jared VailQUIGLEY-SIMPSONVP DATA & ANALYTICS
  • speaker
    Chantal VillainOMDSVP, SENIOR ACCOUNT DIRECTOR INTEGRATED MEDIA PLANNING
  • speaker
    Michael ZacharskiENGINE MEDIA EXCHANGE (EMX)CEO
  • speaker
    Shailley SinghIAB TECH LAB SVP, PRODUCT MANAGMENT & GLOBAL PROGRAMS
  • speaker
    Marykate ByrnesLA COLOMBE COFFEE ROASTERSDIRECTOR OF MEDIA & GROWTH
See all Speakers



Digiday will follow strict protocols to ensure the safety of everyone in attendance.
Here are a few things to expect, but for specific questions or accommodations, please contact us here.

– Attendees will be required to show proof of vaccination prior to the event
– Digiday will distribute masks that will be required to be worn indoors at all times
– Outdoor 8-Minute Meetings and meal functions when possible
– Social distancing during sessions and throughout the venue
– A cap on the number of registrants
– Sanitizing stations throughout the venue


Attendees

Who Attends?
  • 72%
    Director-level and above
  • 80%
    Agency & brand leaders
See all Attendees

Sponsors

Venue

The Westin Rancho Mirage Golf Resort & Spa

71333 Dinah Shore Drive Rancho Mirage
CA 92270
Please note a small block of rooms at the Westin Rancho Mirage just became available. Please click here to book a room.
When these rooms have been booked, we suggest the following hotels within 5 Miles of the Westin Rancho Mirage.

Agua Caliente Rancho Mirage – Mid Range Hotel, 0.7 miles from Westin Rancho Mirage, 4-minute drive

Welk Resorts Palm Springs – Mid Range Hotel, 3.7 miles from Miramonte, 10-minute drive

Fairfield Inn Palm Springs – Economy & Suites, 4.7 miles, 12-minute drive

Contact Us

Become a speaker

Apply here to become a speaker at this or other Digiday events.

Apply to be a speaker
VIP Opportunities

Are you a marketing executive? You could be eligible for a VIP pass.

See if you qualify