The guideline to programmatic marketing will continue to be rewritten as an inconsistent vaccine rollout — along with the demise of the third-party cookie and rise in opportunistic channels — ushers in a new era for the medium.
These factors, and many others, are reshaping this part of the industry. Hear from experts and analysts on how they’re bracing for these changes and what it means to be competitive in programmatic marketing in this new landscape. What are the hurdles in reaffirming a strong programmatic marketing strategy and where is there opportunity within new channels? What impacts will the Great Resignation have on the industry? As infrastructure shifts to support audience demand, how will the bid process be impacted? Explore these topics with us over three days at the Digiday Programmatic Marketing Summit.
Please note: The health and safety of attendees is our top priority which is why we’re requiring proof of vaccination prior to the event and masks to be worn indoors. You can find more about our Covid protocols here.
Agenda
Welcome to Digiday’s Programmatic Marketing Summit! Upon arrival, head to the Digiday registration table to check-in and receive resources on the days ahead.
Join us as we welcome everyone and open the summit by going over key trends and challenges in the industry.

Tim Peterson
SENIOR MEDIA EDITOR
DIGIDAY

Ronan Shields
SENIOR REPORTER, ADVERTISING TECHNOLOGY
DIGIDAY
What impact is programmatic media having on your business, overall and how is it contributing to your results across all media platforms? In this session, Talia Arnold, head of strategy and planning at Exverus Media, will address all of these questions and more as she brings together data, insights, and advice on how best to use programmatic to support your wider marketing plan.

Talia Arnold
HEAD OF STRATEGY
EXVERUS MEDIA

Join this session to hear from Scott Marsden, evp, media & analytics and vp, data & analytics, Jared Vail of Quigley-Simpson, as they share their perspectives on the future of TV buying and programmatic’s central role in defining new opportunities for brands. Learn how private marketplaces vs. open exchanges will influence the landscape and how KPIs and measurement approaches will shift due to programmatic buying. Additionally, gain insights into how programmatic can positively impact audience reach, bridging the gap between traditional and linear TV, and how agencies will need to look at their tech stack to enable TV programmatic buying. Finally, learn how real-time bidding will influence the industry and change the overall buying model.

Scott Marsden
EVP, MEDIA & ANALYTICS
QUIGLEY-SIMPSON

Jared Vail
VP DATA & ANALYTICS
QUIGLEY-SIMPSON

Transparency between brands, marketers and consumers is more important than ever – and user privacy and brand safety are key factors leading us to a massive industry shift. Join Viant, along with leaders from Horizon Media and OMD, as we discuss the impact brand safety, suitability, and attention can have on the customer mindset.

Nate John-Grose
DIRECTOR, SALES
VIANT

Jason Lee
SVP, DIGITAL AND DATA STRATEGY
HORIZON MEDIA

Chantal Villain
SVP, SENIOR ACCOUNT DIRECTOR INTEGRATED MEDIA PLANNING
OMD
In recent years, tech giants have committed to a series of changes in a bid to tighten user privacy, presenting advertisers with a conundrum on how to pivot and innovate to ensure they continue to reach audiences. As they search for solutions, a cookieless future presents an opportunity for marketers to be more intentional — and less creepy — with their advertising. With clicks, views and visits in the rearview mirror, can “contextual advertising” be an answer? How are buyers thinking about contextual targeting, particularly with the industry’s increasing emphasis on data? And how can we get more granular and creative than merely placing ads for running shoes on a news article about running? In this session, get a deep dive into these questions and best practices around how brands can Futureproof their businesses in a cookieless future with Molly Shultz, svp, integrated investment at UM Worldwide.

Molly Schultz
SVP, INTEGRATED INVESTMENT
UM WORLDWIDE

Hear the latest findings from new Digiday/Wiland research: How do brands and agencies plan to drive advertising performance while protecting consumer privacy? How truly prepared are media teams to move on from traditional identifiers? How is permissioned first-party data enabling prospect marketing and personalization at scale? Includes fresh insights into how in-house teams and agency partners are sharing responsibility to drive results.

Michelle Harness
DIVISION VP, DIGITAL AGENCY & PLATFORM SALES
WILAND
As buyers wrestle with competitors on how to win over new business since the elimination of the third- party cookie, business leaders are making predictions on how to capitalize in this changed marketplace. In this session, hear from Sarah Koch’s, vice president, group director, precision at GroupeConnect assessment of the opportunities and challenges among competitors developing ID solutions and what they anticipate will be required to win over new business.

Sarah Koch
VP GROUP DIRECTOR, PRECISION
GROUPECONNECT

Enjoy some refreshments with fellow attendees.
Exclusive to agencies
Join this Town Hall to go even deeper on key topics as we kick off these conversations with Digiday research and the infamous challenge board. This open and honest discussion group will chat through the challenges and opportunities currently being faced in the industry. This will be conducted under Chatham House Rules.
5:10 pm PST: Cognitiv – Deep Learning Powering Performance CTV
5:20 pm PST: KPM Marketing – Director of Agency Partnerships
5:30 pm PST: Xandr – Navigating the CTV Advertising Landscape with Xandr’s Premium Video Catalog

Jeremy Fain
CEO & CO-FOUNDER
COGNITIV

Meredith Tehan
SVP OF SALES
COGNITIV

Alex Chatfield
VICE PRESIDENT, MARKETPLACE DEVELOPMENT
XANDR

Elizabeth Cotogno
DIRECTOR OF AGENCY PARTNERSHIPS
KROGER PRECISION MARKETING
By invitation only.
Round 1!
The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.
Cocktails provided by Viant
Join us for a cocktail to wrap day one of the summit. Open to all.
Don’t have dinner plans? Digiday has you covered! Join fellow attendees for a lively dinner and drinks. Sign up at the registration desk. Note – costs are at your own discretion.
Enjoy some morning yoga before the start of day two of the summit.
While registration reopens, breakfast will be served courtesy of Digiday.
While most agencies today recognize that technology — and the insights it can provide — can be a major creative driver, integrating the two is not always an easy feat, especially when it comes to programmatic marketing. In this session, hear from David Gaines, CEO and founder of Media By Mother as he identifies the barriers to achieving programmatic digital creativity, the creative opportunities offered, and how the industry can work together to make brilliant creativity the norm.

David Gaines
CEO & FOUNDER
MEDIA BY MOTHER

Clean rooms developed by walled gardens are an extreme focus in 2022 since they provide advertisers with advanced analytics, attribution, and measurement making distributed data clean rooms the bright spot in the darkness that is ‘what to do about the third party cookie disappearance?’ In this session, hear from Marc Rossen, svp, investment & activation analytics at Omnicom Media Group discuss the theorized potentials of clean rooms and how advertisers can best utilize them immediately.

Marc Rossen
SVP, INVESTMENT & ACTIVATION ANALYTICS
OMNICOM MEDIA GROUP

The looming impact of data, privacy and the uncertain future of cookies continues to keep us up at night. From navigating the challenges in CTV targeting to the fragmentation of identifiers and the inefficiencies of currently proposed solutions, these complexities are compounded by the need for addressability and scale in private marketplaces. While these platforms typically deliver when the requirement is a behavior, accuracy often suffers when the objective is to reach consumers with specific attitudes or sentiments. Hear how EMX’s Data Connected Marketplace is addressing these challenges in CTV and omnichannel media by helping media buyers reach attitudinal audiences without compromising scale. Don’t miss this inside perspective on what works, what doesn’t and what’s next in cookieless audience targeting.

Michael Zacharski
CEO
ENGINE MEDIA EXCHANGE (EMX)
It takes a strategic approach to enable inclusivity in media. This panel session will define what good looks like and how to get there, as well as the steps brands should be taking to make sure the brand is approaching inclusive media with authenticity. In this session, hear from Kerel Cooper, president of advertising at Group Black, Dr. Susan Dorfman, president & CEO at CMI Media Group, and Khari Motayne, director of inclusive strategy at Direct Agents.

Kerel Cooper
PRESIDENT OF ADVERTISING
GROUP BLACK

Dr. Susan Dorfman
PRESIDENT & CEO
CMI MEDIA GROUP

Khari Motayne
DIRECTOR OF INCLUSIVE STRATEGY
DIRECT AGENTS

Wondering how programmatic best fits in your marketing funnel? Join this session to bust programmatic myths and examine key case studies to learn how to build a full-funnel programmatic strategy.

Allie Shaffer
ACCOUNT MANAGER, TEAM LEAD
STACKADAPT
How are CPGs preparing for the demise of the third-party cookie? In this session, hear Marykate Byrnes, director of media & growth at La Colombe Coffee Roasters speak about how La Colombe and other CPGs can continue to grow and scale once third-party cookie changes come into effect.

Marykate Byrnes
DIRECTOR OF MEDIA & GROWTH
LA COLOMBE COFFEE ROASTERS

Enjoy some refreshments with fellow attendees.
Exclusive to agencies
We’ll come up with solutions to some of the key challenges discussed during the previous Town Hall.
11:30 am PST: ironSource – In-App Insiders
11:40 am PST: Broadsign – Programmatic DOOH: Measuring the last true Mass Medium
11:50 am PST: Captify

Mike Schoelch
VP, SALES
IRONSOURCE

Drew Thachuk
DIRECTOR OF BUSINESS DEVELOPMENT
BROADSIGN

Brendan Condon
CHIEF REVENUE OFFICER
CAPTIFY

Kenneth Lynch
NATIONAL DIRECTOR OF PROGRAMMATIC SALES
CAPTIFY
Lunch will be served courtesy of Digiday.
Invite only – lunch will be served.
The Future of Context-Driven Technology
The cookieless future is approaching, so what do advertisers, programmatic platforms, and technology providers need to make reaching interested consumers successful? A holistic approach is key: combining first-party audiences, advanced, context-driven targeting, optimizing down to the placement level, and more. Bidtellect CEO Lon Otremba discusses where programmatic technology can take you in the cookieless world.

Lon Otremba
CEO
BIDTELLECT
Use this time to get some fresh air, catch up on emails or take a quick nap. We’ll see you back at the conference at 6pm.
Round 2!
The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.
Cocktails provided by AdColony
Join us for a cocktail to wrap day two of the summit. Open to all.
Don’t have dinner plans? Digiday has you covered! Join fellow attendees for a lively dinner and drinks. Sign up at the registration desk. Note – costs are at your own discretion.
Breakfast will be served courtesy of Digiday.
Programmatic in-housing has long been the underdog approach for brands because of the historic reputation that agencies are able to strike deals with platforms and publishers that span multiple clients, and thus, secure lower rates through these bulk buys than a brand going it alone. However, in 2019 within the first six weeks after stripping out its agency and negotiating large agency rates, Bayer was able to reduce its programmatic buying costs by $10 to $11 million. Now, after the several turbulent years that followed 2019, hear Paul Gelb, Chief Marketplace Officer at Bayer share how the brand’s continued in-housing efforts have served them.

Paul Gelb
CHIEF MARKETPLACE OFFICER
BAYER

In this session, Amazon Ads will have a conversation with Trish Reilly from Mindshare on how to rethink the old ways of ad addressability and measurement to deliver relevant messages and help build trust with customers.

Keerat Sharma
DIRECTOR, AMC AND AD TECH SOLUTIONS
AMAZON ADS

Trish Reilly
PROGRAMMATIC PRACTICE LEAD
MINDSHARE
Media buyers are looking for new ways to measure success, and one promising subset of the measurement space is focused on attention metrics. Using passive eye-tracking technology, it aims to get to a holistic view expressed in a single metric, whether that’s behavioral- or outcome-based. In this session, hear Ed McElvain, evp, director of P3 ruminate on attention metrics’ overall relevance and utility.

Ed McElvain
EVP, DIRECTOR OF P3
MEDIAHUB WORLDWIDE

Historically, media campaigns have been optimized based on metrics like VCR or CTR. LoopMe moves beyond proxy metrics and optimizes directly towards the brand outcome in real-time.
LoopMe’s Crystal Shelton and Carat’s Catherine Son will share a case study for a financial services client showing how pre-qualified audiences and in-flight optimization directly towards brand survey results drove incremental lift. This session will explore:
•Building audience segments based on the most recent and relevant opt-in data
•How to shift focus to deliver the outcomes that advertisers truly value (awareness, consideration, purchase intent, brand affinity, and more)
•Measuring ad effectiveness that drives brand outcomes with real-time AI optimization

Crystal Shelton
VP, STRATEGIC PARTNERSHIPS
LOOPME

Catherine Son
ASSOCIATE DIGITAL DIRECTOR
CARAT
In this session, hear Rachel Pasqua, CMO & global lead of client marketing at Prohaska Consulting provide an overview of how publishers are preparing for life after the third-party cookie.

Rachel Pasqua
CMO & GLOBAL LEAD, CLIENT MARKETING
PROHASKA CONSULTING

In the rapid evolution of the programmatic business, hear from Shailley Singh, svp, product management & global programs at IAB Tech Labs close out the summit with a view from the top. We’ll dive into some truths and lies surrounding this industry as well as the general direction it’s all headed.

Shailley Singh
SVP, PRODUCT MANAGMENT & GLOBAL PROGRAMS
IAB TECH LAB

Hear a summary and key takeaways from all of our sessions.

Tim Peterson
SENIOR MEDIA EDITOR
DIGIDAY

Ronan Shields
SENIOR REPORTER, ADVERTISING TECHNOLOGY
DIGIDAY
Speakers
- Talia ArnoldEXVERUS MEDIAHEAD OF STRATEGY
- Brendan CondonCAPTIFY CHIEF REVENUE OFFICER
- Kerel CooperGROUP BLACK PRESIDENT OF ADVERTISING
- Elizabeth CotognoKROGER PRECISION MARKETINGDIRECTOR OF AGENCY PARTNERSHIPS
- Dr. Susan DorfmanCMI MEDIA GROUPPRESIDENT & CEO
- David GainesMEDIA BY MOTHERCEO & FOUNDER
- Paul GelbBAYERCHIEF MARKETPLACE OFFICER
- Michelle HarnessWILANDDIVISION VP, DIGITAL AGENCY & PLATFORM SALES
- Nate John-GroseVIANTDIRECTOR, SALES
- Sarah KochGROUPECONNECTVP GROUP DIRECTOR, PRECISION
- Jason LarondeSTACKADAPTDIRECTOR OF SALES
- Jason LeeHORIZON MEDIA SVP, DIGITAL AND DATA STRATEGY
- Kenneth LynchCAPTIFYNATIONAL DIRECTOR OF PROGRAMMATIC SALES
- Scott MarsdenQUIGLEY-SIMPSONEVP, MEDIA & ANALYTICS
- Ed McElvainMEDIAHUB WORLDWIDEEVP, DIRECTOR OF P3
- Khari MotayneDIRECT AGENTSDIRECTOR OF INCLUSIVE STRATEGY
- Rachel PasquaPROHASKA CONSULTINGCMO & GLOBAL LEAD, CLIENT MARKETING
- Trish ReillyMINDSHAREPROGRAMMATIC PRACTICE LEAD
- Marc RossenOMNICOM MEDIA GROUP SVP, INVESTMENT & ACTIVATION ANALYTICS
- Mike SchoelchIRONSOURCEVP, SALES
- Molly SchultzUM WORLDWIDESVP, INTEGRATED INVESTMENT
- Allie ShafferSTACKADAPTACCOUNT MANAGER, TEAM LEAD
- Keerat SharmaAMAZON ADSDIRECTOR, AMC AND AD TECH SOLUTIONS
- Crystal SheltonLOOPMEVP, STRATEGIC PARTNERSHIPS
- Anthony SilerKROGER PRECISION MARKETINGDIRECTOR OF MEDIA SALES
- Catherine SonCARATASSOCIATE DIGITAL DIRECTOR
- Meredith TehanCOGNITIVSVP OF SALES
- Drew ThachukBROADSIGNDIRECTOR OF BUSINESS DEVELOPMENT
- Jared VailQUIGLEY-SIMPSONVP DATA & ANALYTICS
- Chantal VillainOMDSVP, SENIOR ACCOUNT DIRECTOR INTEGRATED MEDIA PLANNING
- Michael ZacharskiENGINE MEDIA EXCHANGE (EMX)CEO
- Shailley SinghIAB TECH LAB SVP, PRODUCT MANAGMENT & GLOBAL PROGRAMS
- Marykate ByrnesLA COLOMBE COFFEE ROASTERSDIRECTOR OF MEDIA & GROWTH
Digiday will follow strict protocols to ensure the safety of everyone in attendance.
Here are a few things to expect, but for specific questions or accommodations, please contact us here.
– Attendees will be required to show proof of vaccination prior to the event
– Digiday will distribute masks that will be required to be worn indoors at all times
– Outdoor 8-Minute Meetings and meal functions when possible
– Social distancing during sessions and throughout the venue
– A cap on the number of registrants
– Sanitizing stations throughout the venue
Attendees
-
72%Director-level and above
-
80%Agency & brand leaders
Sponsors

Learn more about lead generation, thought leadership and branding opportunities for this event.





































Venue

The Westin Rancho Mirage Golf Resort & Spa
CA 92270
When these rooms have been booked, we suggest the following hotels within 5 Miles of the Westin Rancho Mirage.
Agua Caliente Rancho Mirage – Mid Range Hotel, 0.7 miles from Westin Rancho Mirage, 4-minute drive
Welk Resorts Palm Springs – Mid Range Hotel, 3.7 miles from Miramonte, 10-minute drive
Fairfield Inn Palm Springs – Economy & Suites, 4.7 miles, 12-minute drive
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